What are the responsibilities and job description for the Media Planner, Strategy & Planning position at Quigley-Simpson?
Summary
The Media Planner plays a key role in supporting clients by developing and managing digital media strategies and media plans, executing approved digital campaigns, and overseeing day-to-day campaign stewardship—including budget management and billing reconciliation. This role partners closely with internal activation and analytics teams to ensure media efforts are aligned with client goals and executed seamlessly from start to finish. The ideal candidate is highly detail-oriented, brings in-platform digital media knowledge, and communicates clearly and confidently, both written and verbal.
Core Responsibilities
The Media Planner plays a key role in supporting clients by developing and managing digital media strategies and media plans, executing approved digital campaigns, and overseeing day-to-day campaign stewardship—including budget management and billing reconciliation. This role partners closely with internal activation and analytics teams to ensure media efforts are aligned with client goals and executed seamlessly from start to finish. The ideal candidate is highly detail-oriented, brings in-platform digital media knowledge, and communicates clearly and confidently, both written and verbal.
Core Responsibilities
- Develop a strong understanding of clients’ businesses, objectives, and competitive landscapes
- Support the Media Supervisor in developing media strategies, tactics, and channel recommendations
- Build and maintain campaign materials, including buys, flowcharts, budgets, and reconciliations
- Manage media flowcharts and the Prisma billing system to ensure accurate budgeting, pacing, and delivery
- Participate in planning across digital, social, search, streaming audio/video, influencer, TV, radio, and OOH
- Oversee and support Associate Media Planners, providing guidance and supporting their development
- Use media research tools and performance data to inform audience targeting, geography, channel selection, and competitive analysis
- Collaborate with internal activation and analytics teams to integrate strategies into holistic media plans
- Source, evaluate, and recommend media opportunities and partnerships
- Create and distribute mechanical specs and buy guidelines for creative and media partners
- Bachelor’s degree
- Minimum 2 years of cross-channel digital media planning experience
- Proficiency in the Microsoft Office suite of products and with various media planning/buying tools (e.g. MRI, Kantar, MediaOcean, etc.)
- Previous exposure to the media planning process or media resources (such as DCM, Innovid, comScore, Prisma/Media Ocean, eTelmar (MRI), Media Tools, MediaOcean OX Commspoint, MOAT, IAS)
- Ability to productively manage time and efficiently handle multiple tasks
- Possess a strong work ethic with a high degree of self-motivation
- Desire to excel in a fast-paced, dynamic, and collaborative agency environment
- The ideal candidate will have a passion for advertising, display confidence and persuasiveness when speaking, and demonstrate an overall enthusiasm for their work. Candidates should be adaptable to working independently or in a team structure.
- Attention to detail essential and media-math knowledge preferred
- Curious and eager to learn, actively staying ahead of changes in the advertising landscape, including AI-driven platforms, automation, and emerging media technologies
- Have fun! Don’t be afraid to take risks – Quigley-Simpson’s goal is for you to grow in what brings you joy in your responsibilities and foster that momentum
Salary : $65,000 - $68,000