Media Planner, Strategy

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Prepare and implement media plans for client accounts across all types of media.

• Provide research for and write media Point-Of-Views (POVs).  Assess various variables including, but not restricted to: circulation, audience information, scale, penetration, and product or service usage.
• Develop media strategy and recommendations under supervisor guidance.
• Present media plans and provide plan maintenance including objectives/strategies and updates.
• Maintain stewardship of reports including competitive reports using “Kantar” software to assess media schedules of competitors. Be capable of interpreting competitive data and relaying conclusions.
• Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software.
• Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations.
• Review and verify media buys to ensure proper execution.
• Meet with sales reps to analyze value and applicability of media vehicles for client media plan.
• Liaise with internal Strategic Resources department for use of syndicated resources.
• Be willing to participate in more advanced functions as part of training and development.
• Resolve routine, but complex questions and problems.
• Be accountable for work quality to Zenith standards.
• Demonstrate independent decision making.
• Be capable of some personnel evaluation.
• May perform other duties and responsibilities that management may deem necessary

To perform this job successfully an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Incumbents will be evaluated, in part, based on performance of each essential function.  Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education/Experience:

Bachelor’s degree

2 year’s media planning experience (agency environment) across all types of media

Business Competencies:

• Computer Skills: Microsoft Suite, Kantar Software, IMS, Software Skills, Flowchart Software, Comscore
• Proficiency in oral and written communications
• Demonstrate willingness and ability to learn propriety software to develop plans that fulfill the “Live ROI” commitment to Zenith clients
• Understanding of Activation/Negotiation team functions
• Possess a basic knowledge of strengths and weaknesses of each media type.
• Able to make independent decisions

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines.

Compensation Range: $60,000- $64,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/15/2025

Veterans Encouraged to Apply

Salary : $60,000 - $64,000