Associate Media Director, Strategy & Planning

Associate Media Director Summary

As an Associate Media Director, your core responsibilities are media strategy, client service, and team leadership. You will act as the primary client relationship manager. As a day-to-day single point of contact, you understand client goals and build positive rapport. You’ll lead your team in producing well thought out digital media strategies and recommendations that deliver on your client's KPI goals, using data, resources, and media best practices. You’ll be the primary voice of your team, coaching, inspiring, and motivating junior members to bring their best thinking each day.

Core Responsibilities

• A storyteller who leads cross-channel performance digital strategies and recommendations for media campaigns
• Lead digital strategic planning initiatives, including copy writing, budget and channel allocation, and audience development
• Work collaboratively across teams to integrate linear and digital strategies, amplifying brand impact and performance across channels
• Act as a client relationship manager, building trust and positive rapport with client, and understanding client’s marketing objectives and goals
• Own internal communication, vendor relationships, and the overall media execution process
• With support of executive leadership, lead the development of key client deliverables, inclusive of QBRs, marketplace white papers, and bi-annual presentations to clients
• Proactive and responsive client communication
• Directly manage, mentor, and direct the Media Supervisor, Media Planner, and Associate Media Planner
• Manage an interdisciplinary team, by client/project, that adheres to the Strategy and Planning goals
• Work with Activation, Analytics, and Ad Ops teams to ensure that highest quality thinking, measurement, and reporting are executed against campaign KPIs
• Support finance in the prompt and accurate distribution of client invoices and reconciliation of client budgets
• Participate in professional growth and development initiatives (POV, white papers, committees, etc.), and share expertise and knowledge with the agency
• Contribute to the professional growth and development of your team members
• Initiate and review reports, trends, and results, interpreting data to make proactive strategic recommendations that advance business initiatives
• Serve as a role model with a positive attitude, and facilitate a healthy team environment
  

Academic/Educational Requirements

• Bachelor's degree
  
  

Requirements

• 5 years of media agency experience with client service, media planning, buying, and reporting
• Strong background in performance-driven digital media, with advanced knowledge across Search, Social, and Programmatic platforms
• Understanding of digital ad trafficking processes and platforms (DV360, Innovid, etc.)
• Prior exposure to the media planning process or media resources, such as DCM, Innovid, comScore, Prisma/Mediaocean, eTelmar (MRI), Media Tools, Mediaocean OX, Commspoint, MOAT, IAS, a plus
• Analytical ability to distill data into actionable insights
• Ability to collaborate and communicate with clients to strengthen relationships
• Proven ability to manage multiple team members
• Must be capable of creating solutions and proactively resolving issues
• Ability to deliver on deadlines and prioritize tasks
  
  

How You’ll Excel In Your Role

• Polished presentation skills, as well as excellent written communication skills with the ability to convey complex strategies concisely
• Exceptional interpersonal, leadership, supervisory, and organizational skills
• Ability to work well independently as well as within a team with a positive attitude
• Curiosity/Desire to Learn–the digital media landscape is constantly changing, challenging you to continue to be knowledgeable in the space (Programmatic, Augmented Reality, etc.)
• Ability to work with different workstyles and contribute to the core values and culture Quigley-Simpson upholds
• Prior exposure to the media planning process or media resources, such as DCM, Innovid, comScore, Prisma/Mediaocean, eTelmar (MRI), Media Tools, Mediaocean OX, Commspoint, MOAT, IAS, a plus
• Have fun! Don’t be afraid to take risks. Quigley-Simpson’s goal is for you to grow in what brings you joy in your responsibilities, and it fosters that momentum.