What are the responsibilities and job description for the Sr. Analyst, Data & Analytics position at Quigley-Simpson & Heppelwhite?
Summary:Quigley-Simpson seeks a Senior Analyst, Data & Analytics, to research, analyze, and report on omnichannel media, including market trends, competitors, customers, and campaign performance. The candidate should have marketing analytics experience across multiple channels and knowledge of aligning KPIs with the purchase funnel. Proficiency in rules-based attribution models and SQL for database exploration is required. The Senior Analyst will collaborate with multidisciplinary teams in a fast-paced environment to deliver analytics solutions to clients.Core Accountabilities:4-5 years professional experience 2 years working in a client-focused environment such as an ad agency or adjacent businessExperience with paid media ecosystem—customer journey/marketing funnels, retargeting audiences, etc.Proven analytics background: ideally focused on campaign performance analytics. Big plus: demonstrated knowledge of A/B, MVT, and other forms of testing2 years of experience working with a data visualization tool and experience designing dashboards for different stakeholders with different needs and goals. Experience with Tableau/Power BI (or similar tools, e.g., Spotfire a big plus)Experience with web analytics platforms and using them to analyze paths to conversion and to generate insights around the impact of marketingExperience providing analysis and insights for one or more of the following: web and search traffic; email messaging statistics; social media trends; and offline media impactExperience conducting ROI analysis, making optimization recommendations and developing key insights for online and/or offline advertisingWorking knowledge in SQL and one of these programming languages: Python or R (SQL tests will be administered to all candidates)Ability to troubleshoot data issuesKnowledge of Brand Impact measurementExperience with reporting automationHas successfully managed projects through partnerships with cross-functional teams, both internal and externalAbility to diplomatically work with a wide range of personalities Highly detail-oriented and organized with the ability to multi-task and work in a very fast-paced environmentRequired Skills/Experience:Mentor junior analystsManage assigned client engagements and workloadsManage data visualization platforms, including managing the API connections and offline data inputs, updating data models as needs change, establishing templates and best practices for the organizationUnderstand and help define the Key Performance Indicators (KPIs) of campaigns and marketing activities and derive relevant metrics, targets, and data collection strategiesDevise and own analytics and reporting processes, including requirements-gathering in collaboration with internal stakeholdersExecute data visualization and dashboards in TableauFunction as a liaison between account teams and technical resources to translate business needs into data infrastructure and reporting approachAnalyze collected data and present results, including hypothesis developmentPerform analytical “deep dives” as neededMonitor and provide optimizations recommendations for omnichannel campaignsDesign and conduct A/B testing and make recommendations for optimizationAbility to learn new techniques, concepts, and information quicklySupportive of teammates and respectfulEmotional maturity with day-to-day client and internal interactionsOpen-minded to new ideas and an appetite for learningAdaptable with an appetite for innovation and operational efficiency #LI-JM1#LI-REMOTE
Salary : $90,000 - $93,000