What are the responsibilities and job description for the Senior Manager, Programmatic position at Quigley-Simpson & Heppelwhite?
Summary:
Quigley-Simpson is seeking a Programmatic Senior Manager to lead, build, and execute strategic digital media across all programmatic media formats: display, video, CTV, DOOH, and audio. The Senior Manager will work directly with clients to drive their business goals.
Core Accountabilities:
Day to day, this role includes the following responsibilities:
- Manage programmatic team’s implementation, execution, and optimization; dive in and build campaigns from the ground up.
- Develop data and audience strategies for programmatic media plans.
- Develop and oversee the execution of testing plans.
- Maintain and grow relationships with relevant media vendors to stay current on platform updates, beta opportunities, and best-practice implementation of brand safety and third-party measurement/ad-serving pixels.
- Handle daily campaign optimizations and oversee regular campaign pacing and budget management .
- Help develop client-facing campaign performance reports, including data quality and insight development.
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities.
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launches.
- Traffic campaign tags into demand-side platforms (DSPs), ad-serving platforms, and other ad technology.
- Present insights and opportunities to clients.
Academic/Educational Requirements:
- Bachelor’s degree or relevant experience.
Required Skills/Experience:
- 4 to 5 years of direct programmatic platform media buying.
- Minimum 2 years at a competitive advertising agency.
- Expert, hands-on knowledge of DSP platforms (e.g., Trade Desk, DV360).
- Strong understanding of optimization levers and testing approaches across media-buying platforms.
- Excellent oral and written communication skills.
- Great analysis skills and confidence in making information-based decisions.
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Salary : $90,000 - $95,000