What are the responsibilities and job description for the Marketing Manager position at Quality Equipment?
Job Type: Full-time
Job Description:
Quality Equipment Sales and Service, Inc. is a leading equipment dealership dedicated to serving both commercial and residential customers across multiple locations. We are committed to delivering exceptional customer service, innovative solutions, and supporting a wide range of industries.
Summary
As Marketing Manager, you will be responsible for driving lead generation, managing brand presence, and supporting business growth initiatives across multiple departments and locations. This role serves as a key connection between the marketing team, sales staff, store leadership, and senior management to ensure consistent and effective marketing execution.
Responsibilities
✓ Develop and execute quarterly and annual marketing plans across digital, print, radio, and trade show channels.
✓ Identify customer segments and create strategies for customer acquisition and retention.
✓ Support multi-location and multi-department marketing initiatives to strengthen customer experience.
✓ Manage lead generation campaigns focused on equipment sales and service growth.
✓ Utilize platforms such as HubSpot, CRM systems, SEO, paid advertising, and email marketing to drive lead conversion.
✓ Manage and distribute leads generated through internal and external marketing efforts.
✓ Align dealership marketing efforts with manufacturer and OEM initiatives including Kubota, Unicarriers, and other partner brands.
✓ Utilize co-op marketing funds to maximize campaign effectiveness and ROI.
✓ Oversee website content, inventory listings, social media, and search engine marketing efforts.
✓ Manage equipment listings on marketplaces such as MachineryTrader to ensure accuracy and visibility.
✓ Plan and execute customer events, demo days, and participation in trade shows.
✓ Create marketing materials, flyers, signage, and digital content to support sales initiatives.
✓ Maintain and distribute store-level marketing materials and event resources.
✓ Develop and execute marketing plans for new vendor offerings and strategic initiatives.
✓ Manage vendor relationships and ensure marketing investments align with company goals.
Requirements:
✓ 10 years of experience in channel, dealer, or B2B marketing.
✓ Bachelor’s degree in Marketing, Business, or related field preferred.
✓ Experience within the construction, agriculture, or equipment industry highly preferred.
✓ Strong understanding of CRM platforms, marketing automation tools, and data analytics.
✓ Knowledge of SEO, SEM, paid advertising, and email marketing strategies.
✓ Excellent project management, communication, and organizational skills.
✓ Ability to manage multiple priorities in a fast-paced environment.
Working Conditions:
Work is performed primarily in an office environment with occasional exposure to a shop and maintenance setting.
Reports To: CSO
Benefits:
401(k)
Dental insurance
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Salary:
- Based on experience