Marketing Leader

POSITION: Marketing Leader

Shape the Strategy. Lead the Execution. Own the Impact.

Are you a bold, data-driven marketer who’s tired of playing it safe? Do you want to lead

marketing across multiple brands that are disrupting industries - from recruiting and staffing to

leadership development and AI?

We’re looking for a strategic Marketing Leader to drive growth, visibility, and results across five

entrepreneurial brands:

• Qualigence International

• Qualigence Staffing

• Lowisz Leadership Institute

• Recruitment Education Institute

• TalentMatrix.ai

You’ll work directly with our CEO and Head of Sales, lead a growing team, manage outside

agencies, and own the full marketing function - from strategy and messaging to digital demand

generation and brand awareness.

If you’re a hands-on marketing leader who knows how to connect branding to pipeline, this is

your opportunity to lead boldly and drive real impact.

🌟 Who We Are

Qualigence International

A no-commission recruiting and talent strategy firm helping companies build stronger teams

without the inflated costs of traditional recruiters. We partner with leading organizations across

industries to deliver smarter, data-driven hiring.

Qualigence Staffing

A contract staffing firm built to deliver better talent without bloated markups. We focus on

hourly-based staffing support for skilled roles where precision, speed, and value matter.

Lowisz Leadership Institute

A leadership development firm founded by Steve Lowisz, global keynote speaker and creator of

the Guide, Don’t Drive™ leadership movement. We help leaders and teams grow through

practical, real-world strategies rooted in emotional intelligence and accountability.

Recruitment Education Institute

An online education platform offering world-class training to help recruiters, hiring managers,

and TA professionals level up their skills and drive better results.

TalentMatrix.ai

A cutting-edge AI recruiting platform built to streamline sourcing, job ad creation, outreach,

and screening - giving recruiters back their time while delivering better candidates, faster.

💼 What You’ll Own

As the Marketing Leader, you’ll guide the strategy, team, tools, and execution for all five

brands, with primary focus on Qualigence International. You’ll be responsible for:

✅ Strategy & Planning

• Develop a full-year marketing strategy and execution plan for each brand

• Align marketing initiatives with sales goals, brand positioning, and company vision

• Build and manage marketing calendars for campaigns, product launches, and key

content

✅ Demand Generation

• Create and optimize digital marketing funnels to drive and convert inbound leads

• Partner with sales to build messaging, automations, and outreach sequences

• Increase qualified traffic, drive lead generation, and boost conversion rates

✅ Brand Awareness & Thought Leadership

• Elevate the voice of our brands through articles, interviews, media placements, and

content

• Build visibility for our founder and key executives as industry thought leaders

• Ensure brand consistency and bold messaging across every channel

✅ Digital Execution

• Oversee email marketing, SEO, paid media, organic social, and lead nurturing

• Grow our audience of followers and convert them into qualified leads

• Manage performance analytics and leverage data to improve outcomes

✅ Team & Vendor Leadership

• Lead and grow a team of two internal marketing professionals

• Manage relationships with external agencies (web, automation, creative)

• Build systems and processes that allow marketing to scale

📊 What Success Looks Like

• A clear and actionable 12-month marketing plan for each brand

• Growth in inbound leads and conversion rates

• Increased brand awareness and social/digital following

• Monthly reporting tied to lead flow, content performance, and campaign ROI

• Strong alignment and collaboration with sales leadership

• Bold campaigns that set us apart from industry noise

🔧 What You’ll Use

• HubSpot – Marketing automation, email, CRM

• Salesforce – Lead tracking, sales alignment

• Canva – Content creation and branding

• Google Analytics & Looker Studio – Website and campaign performance

• AI tools external agencies – For execution support and experimentation

🧬 What We’re Looking For

• 5 years leading marketing strategy and execution across multiple brands or business

units

• Experience in B2B professional services, staffing/recruiting, or leadership development

is a plus – but not required

• Strong digital marketing and demand generation experience - with KPIs tied to revenue

• Data-savvy and performance-focused; you thrive in metrics, funnels, dashboards

• Entrepreneurial mindset - you move fast, solve problems, and get things done

• You bring both big-picture thinking and hands-on execution