What are the responsibilities and job description for the Digital Marketing Strategist position at QAD?
Organization OverviewCompany Description
QAD is building a world-class SaaS company, and we are growing. We are looking for talented
individuals who want to join us on our mission to help solve real-world challenges in
manufacturing and the supply chain.
We are a virtual-first company, and your primary work experience will be virtual from your home.
Occasional travel to a physical office may be required to support collaboration, design, strategy,
and alignment.
Job Description
We are seeking an experienced and results-driven Digital Marketing Strategist to join our
marketing team. This critical role will be responsible for defining, developing, and executing
high-impact digital campaigns designed to drive highly qualified inbound lead generation for our
B2B Enterprise Resource Planning (ERP) SaaS solutions. The ideal candidate will have a
minimum of five (5) years of experience in digital marketing, specifically within the B2B
technology or SaaS sector. This role requires a strategic thinker who can seamlessly partner
with Revenue, Corporate Marketing, and Solution Marketing teams to translate business
objectives into measurable digital success.
Key Responsibilities
Strategy & Planning
development.
Execution & Campaign Management
○ Content syndication, gated content, and lead magnets.
○ Account-Based Marketing (ABM) digital tactics.
○ Social media marketing (LinkedIn, X, etc.) and paid social advertising.
○ Website optimization (conversion rate optimization - CRO).
Analytics & Reporting
Qualifications
Required Qualifications
SEO tools (e.g., SEMrush, Moz).
(Salesforce).
Creative).
Preferred Qualifications
About QAD:
QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD solutions help customers in the automotive, life sciences, packaging, consumer products, food and beverage, high tech and industrial manufacturing industries rapidly adapt to change and innovate for competitive advantage.
QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
QAD is building a world-class SaaS company, and we are growing. We are looking for talented
individuals who want to join us on our mission to help solve real-world challenges in
manufacturing and the supply chain.
We are a virtual-first company, and your primary work experience will be virtual from your home.
Occasional travel to a physical office may be required to support collaboration, design, strategy,
and alignment.
Job Description
We are seeking an experienced and results-driven Digital Marketing Strategist to join our
marketing team. This critical role will be responsible for defining, developing, and executing
high-impact digital campaigns designed to drive highly qualified inbound lead generation for our
B2B Enterprise Resource Planning (ERP) SaaS solutions. The ideal candidate will have a
minimum of five (5) years of experience in digital marketing, specifically within the B2B
technology or SaaS sector. This role requires a strategic thinker who can seamlessly partner
with Revenue, Corporate Marketing, and Solution Marketing teams to translate business
objectives into measurable digital success.
Key Responsibilities
Strategy & Planning
- Develop a comprehensive digital marketing strategy aligned with overall revenue goals
- Partner closely with the Revenue team (Sales/Business Development) to define target
development.
- Collaborate with Corporate Marketing to ensure brand consistency and effective
- Work with Solution Marketing to transform product features and value propositions into
- Identify emerging digital trends, technologies, and platforms to maintain a competitive
Execution & Campaign Management
- Lead the execution of multi-channel digital campaigns, including but not limited to:
○ Content syndication, gated content, and lead magnets.
○ Account-Based Marketing (ABM) digital tactics.
○ Social media marketing (LinkedIn, X, etc.) and paid social advertising.
○ Website optimization (conversion rate optimization - CRO).
- Oversee the development, testing, and optimization of landing pages and conversion
- Manage digital campaign budgets, ensuring effective allocation of resources to meet
Analytics & Reporting
- Establish key performance indicators (KPIs) for all digital initiatives, focusing on lead
- Utilize marketing automation (e.g., HubSpot, Marketo) and CRM platforms (e.g.,
- Provide regular, data-driven insights and recommendations to stakeholders across
- Conduct A/B testing across various digital assets and channels to continuously improve
Qualifications
Required Qualifications
- Experience: Minimum of 5 years of progressive experience in digital marketing, with a
- Education: Bachelor's degree in Marketing, Business, Communications, or a related
- B2B Expertise: Proven track record of developing and executing successful digital
- Platform Proficiency: Expertise in managing and optimizing campaigns across major
SEO tools (e.g., SEMrush, Moz).
- Technical Skills: Strong understanding of marketing technology, including proficiency
(Salesforce).
- Soft Skills: Excellent cross-functional collaboration and communication skills, with the
Creative).
- Analytical Mindset: Highly analytical and data-driven, comfortable translating complex
Preferred Qualifications
- Experience marketing ERP, supply chain, financial management, or other complex B2B
- Certification in relevant digital marketing tools or platforms (e.g., Google Ads, HubSpot
- Experience with Account-Based Marketing (ABM) strategy and technologies.
About QAD:
QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD solutions help customers in the automotive, life sciences, packaging, consumer products, food and beverage, high tech and industrial manufacturing industries rapidly adapt to change and innovate for competitive advantage.
QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.