What are the responsibilities and job description for the Performance Marketing Lead (Google, Meta, TikTok Ads) position at Pworld?
Overview
We are seeking a hands-on Performance Marketing Lead to own and scale paid advertising across Google, Meta (Facebook/Instagram), and TikTok for a large e-commerce business.
This role is focused on driving revenue and improving performance metrics—not content creation or general marketing.
You will be responsible for managing ad spend, optimizing campaigns, and improving key metrics such as ROAS, CAC, and conversion rate.
Responsibilities
- Plan, launch, and optimize paid campaigns across Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook/Instagram), TikTok Ads
- Manage budget allocation and scaling decisions across platforms
- Monitor and improve key performance metrics: ROAS, CAC, Conversion rate
- Identify underperforming campaigns and take corrective action
- Test and iterate on: creatives, audiences, offers
- Analyze campaign performance and provide weekly insights and recommendations
- Work with internal teams to improve landing pages and conversion rates
Requirements
- 3 years of hands-on experience managing paid ads (Google Meta required)
- Experience managing $50K monthly ad spend
- Strong understanding of: ROAS, CAC, conversion optimization
- Experience in e-commerce strongly preferred
- Strong analytical skills (Google Analytics, Excel, reporting tools)
What We’re Looking For
- Someone who owns results, not just execution
- A data-driven thinker who makes decisions based on performance
- A self-starter who can operate independently and optimize quickly
Compensation
- $75,000 – $120,000 base
- Bonus Eligible
Pay: $75,000.00 - $110,000.00 per year
Benefits:
- 401(k) 4% Match
- Employee discount
Application Question(s):
- What is the largest monthly ad budget you have personally managed?
- Briefly describe a campaign you improved and how you did it.
- What ROAS have you achieved in your campaigns?
Experience:
- Ads Management: 3 years (Required)
Ability to Commute:
- Edison, NJ 08837 (Required)
Work Location: In person
Salary : $75,000 - $110,000