Marketing Specialist at Plastic Surgery Clinic

Puyana Plastic Surgery is a high-end, innovative, and rapidly growing aesthetic plastic surgery practice seeking a versatile, creative, and highly driven Social Media Coordinator to manage and elevate the practice’s entire digital presence. This role is ideal for someone who understands luxury branding, stays ahead of social media trends, and can build authentic connections with audiences and influencers.

Position Summary

The Social Media Coordinator is responsible for owning and managing the full online presence of the practice across Instagram, TikTok, YouTube, RealSelf, the practice website, online reviews, and email/messaging campaigns. This individual will execute content strategy, grow audiences, manage reputation, and support both organic and paid digital growth, while maintaining brand consistency and professionalism.

Responsibilities

Social Media, Content & Platform Management

• Manage and grow the practice’s presence on Instagram, TikTok, YouTube, and RealSelf

• Create, edit, and publish high-quality content including reels, short-form videos, long-form YouTube content, posts, stories, and captions

• Be comfortable editing content using online tools and platforms for video, graphics, and captions

• Stay current with platform trends, algorithm updates, and best practices

• Ensure all content aligns with the practice’s luxury, professional, and patient-centered brand

• Coordinate HIPAA-compliant patient education, behind-the-scenes, and educational content

Website, Reviews & Online Reputation

• Update and manage website content as needed

• Monitor, manage, and respond professionally to online reviews (Google, RealSelf, and other platforms)

• Maintain consistent brand voice and messaging across all digital channels

Email, Messaging & Campaigns

• Create and manage email and messaging campaigns for patient education, announcements, and engagement

• Coordinate digital campaigns for launches, awareness, and brand initiatives

• Track performance and optimize content accordingly

Paid Advertising & Growth

• Be comfortable working with Meta (Facebook/Instagram) Ads and TikTok Ads

• Assist with ad creative, audience targeting, campaign setup, and performance tracking

• Monitor ad performance and help optimize messaging and creative assets

Influencer & Community Engagement

• Build and maintain relationships with influencers, creators, and brand partners

• Coordinate collaborations, content creation, and on-site visits when appropriate

• Engage with followers via comments and direct messages

• Represent the practice professionally in digital and in-person collaborations

Strategy, Analytics & Collaboration

• Develop and execute a cohesive digital and social media growth strategy

• Track analytics and insights across platforms and campaigns

• Collaborate closely with the surgeon, patient care team, and staff

• Support internal teams with content needs and brand initiatives

Qualifications

Required

• Proven experience managing Instagram, TikTok, YouTube, and RealSelf

• Strong understanding of social media trends, content creation, and audience engagement

• Comfortable editing content using online tools for video and graphic creation

• Comfortable with Meta and TikTok advertising platforms

• Excellent communication and interpersonal skills — a true people person

• Highly organized, creative, and detail-oriented

• Professional, polished demeanor aligned with a luxury medical brand

Preferred

• Experience in plastic surgery, aesthetics, beauty, wellness, or luxury brands

• Strong video editing and storytelling skills

• Experience working with influencers and paid media campaigns

• Familiarity with analytics, scheduling tools, and performance tracking

Compensation & Benefits

• Competitive compensation (based on experience)

• 10 days of Paid Time Off (PTO) annually, earned on a prorated basis

• Annual treatment allowance

• High opportunity for growth and advancement within our organization

Why Join Puyana Plastic Surgery

• Be part of a high-end, innovative aesthetic brand

• Work closely with the surgeon and leadership team

• Play a central role in digital growth, visibility, and brand expansion

• Opportunity to grow creatively and professionally in a rapidly expanding practice