Digital Media Planner/Buyer

Digital Media Planner & Buyer | Digital Media Manager 

(Based on experience)

Works closely with the Media Director and client service teams to provide digital and traditional media planning, research, strategies, and recommendations, and implementation of said recommendations. A detail-oriented and experienced individual who is data-smart, innately curious, incredibly driven, and intently focused on achieving technical and measurable  results.

Qualifications

• Minimum 2-4 years of experience buying  traditional and digital media
• BA/BS  or  equivalent
• Up-to-date knowledge of the digital media marketplace with a solid understanding of media best practices and planning and buying process
• Understanding of ad formats, segmentation, targeting, trends and platforms in the paid media landscape
• Solid understanding of digital media performance metricsIs passionate and articulate and can craft a compelling plan/recommendation and present it to the client
• Capacity to see the big picture across all marketing touch points, e.g., TV, Display, Search, Social, Online video
• Constant focus on outcomes and  solutions

Responsibilities

• Work with Media Director to provide paid media recommendations with supporting rationale and  POVs
• Plans and places paid media local and national media buys, optimizing campaign strategies and tactics to maximize results and ensure client goals are  achieved
• Comfortable working on digital media including but not limited to paid social, paid search, display, streaming online video and existing, as well as new platforms and  technology
• Confers with and negotiates with media  vendors with the ability to determine optimum use of budgeted funds to achieve marketing objectives.
• Compiles  media reports with the with necessary information to analyze results versus defined campaign metrics
• Responsible for the ongoing support and mentorship of junior team members on daily tasks in order to grow their knowledge base and expand individual management skills.
• Present to clients in a manner representative of the ethos of the  agency

Skills

• Organized with ability to  multi-task

• Strong analytical skills

• Effective time management and organizational skills as well as strong attention to detail
• Team player with ability to work  independently
• Excellent written and verbal communication  skills
• Strong presentation skills / experienced and comfortable interfacing with  clients
• Strong deck-building and report/dashboard  capabilities
• Working knowledge of media tools and platforms such as Google Ads, Google Analytics, Facebook Ads, TikTok Ads, etc. 
• Proficiency in Microsoft Excel or Numbers, Mac & Keynote skills