What are the responsibilities and job description for the Strategic Lead, Traditional Media position at Purecars?
Traditional Media Strategist
About PureCars:
PureCars helps unlock the full sales potential of automotive dealers across the US and Canada using a proprietary multi-channel advertising and analytics software platform combined with a team of high-touch digital strategy experts. By utilizing our extensive data library, DMS connectivity, and our digital advertising and attribution solutions, our platform enables automotive dealers to capture more customers, optimize digital advertising spend, and maximize profitability while providing mission-critical business insights and analytics.
We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways. Come join us as we take on the ad-tech and automotive industries by storm.
General Attributes:
- Strong attention to detail and organizational skills
- Automotive experience preferred, retail experience required
- Strong ability to negotiate effectively and communicate with clients, teams, and vendors
- Skill in developing innovative campaigns and experimenting with new media channels.
- The ability to see the bigger picture and develop media plans that align with overall marketing objectives
- Capacity to lead a team and guide their professional development.
Duties include:
- Management of traditional media process across cross-functional teams
- Responsible for leading the development and execution of media buying strategies to reach target audiences
- Overseeing and managing campaign budgets, negotiating rates with media vendors for maximum impact
- Analyzing performance data to drive ROI, and mentoring a team of media buyers
- Monitor campaigns across traditional channels, continuously pushing buyers toward optimizing for performance
- Look for proactive partnership opportunities for dealers at events, local activations, or tent pole moments
Leadership/Mgmt:
- Manage Traditional Media Buyer team through spirit of innovation, care, and desire to win
- Track key performance indicators (KPIs), analyze campaign performance, and provide actionable insights and reports to stakeholders
Salary Range: $135,000
Location: Remote, Houston preferred
PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!
Salary : $135,000