What are the responsibilities and job description for the Buying Lead, Traditional Media position at Purecars?
Buying Lead, Traditional Media
About PureCars:
PureCars helps unlock the full sales potential of automotive dealers across the US and Canada using a proprietary multi-channel advertising and analytics software platform combined with a team of high-touch digital strategy experts. By utilizing our extensive data library, DMS connectivity, and our digital advertising and attribution solutions, our platform enables automotive dealers to capture more customers, optimize digital advertising spend, and maximize profitability while providing mission-critical business insights and analytics.
We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways. Come join us as we take on the ad-tech and automotive industries by storm.
General Attributes:
- Strong attention to detail and organizational skills
- Automotive experience preferred, retail experience required
- Clear communicator
- Understanding of CPM, CPC, CTR, frequency, reach, and conversion metrics
- Experience with campaign pacing, budget optimization, and performance tracking
- Strong negotiation and vendor relationship skills
- Analytical thinking and attention to detail
- Time management and multitasking in deadline-driven environments
- Collaboration and communication across creative and media teams
Duties include:
- Management of traditional media process across cross-functional teams
- Execute media buys across digital, broadcast, print, and out-of-home channels
- Negotiate pricing, placement, and added-value opportunities with media vendors
- Manage advertising budgets and adjust pacing to stay on track
- Monitor campaign performance and optimize placements for better ROI
- Conduct audience research and maintain current knowledge of media trends
- Formulate cost-effective techniques that help brands get maximum impact with minimal prices
- Generate reports on KPIs, impressions, clicks, conversions, and costs
- Ensure ads are trafficked correctly and meet deadlines and specs
Leadership/Mgmt:
- Be involved in the entire campaign lifecycle, from the development and launch of the campaign, to tracking its success
- Collaborate with creative teams to plan, and execute the campaigns as per the plan
- Develop and foster relationships with vendors and media owners that are built on trust and honesty
- Stay on top of the latest trends and technologies in the media space
Salary Range: $135,000
Location: Remote, Houston preferred
PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!
Salary : $135,000
