Marketing and Support Coordinator (Odon, IN)

Department: WestGate

Location: Purdue Research Foundation

Description

Working for the Purdue Research Foundation offers a dynamic and innovative environment where you can be at the forefront of groundbreaking research and technological advancements. As a member of this organization, you'll have the opportunity to collaborate with brilliant minds and contribute to cutting-edge projects that have the potential to shape the future in various fields. The Foundation's commitment to driving innovation and entrepreneurship provides a stimulating and supportive workplace culture. Additionally, you'll have access to state-of-the-art resources and a network of professionals dedicated to advancing knowledge and technology. Working for the Purdue Research Foundation means being part of a team that's actively driving progress and making a lasting impact on the world. Are you ready to change the world with us?

This is an in-person position located in Odon, Indiana.

Responsibilities

Essential Functions

• Develop communication content for use in PR, marketing and promotional campaigns, giving mindful consideration to Purdue Branding Guidelines.
• Produce and distribute news releases, news tips, media advisories, agendas, and related materials in compliance with news and content requirements.
• Maintain a strong web and social media presence for the WestGate Academy and Purdue@WestGate.
• Assist in the preparation and setup of rooms for various events, including meetings, conferences, and special occasions.
  

Additional Responsibilities
Events

• Create, manage and disseminate print and web branding and publicity materials for events.
• Produces and distributes news releases, news tips, media advisories, agendas, and related materials in compliance with news and content requirements.
• Assist with the development of new events aimed at expanding the WestGate community.

Design

• Prepare and design signage, posters and other visual materials for Purdue@WestGate.
• Design and publish public relations for industry events.

Web

• Overall responsibility for the WestGate Academy and Purdue@WestGate websites including image, functionality and accuracy.
• Maintain events, news and other content on appropriate website.
• Manage social media presence, image, content and interactions.
• Coordinate efforts with the Purdue Research Foundation Marketing and Media department related to media and social media as well as generation of news story opportunities.

Other Duties

• Provide staff support to event coordinators and staff during events, helping with any logistical needs Monitor room conditions to ensure a comfortable environment & address any immediate issues.
• Perform closing procedures at the end of day for all event spaces Returning furniture and equipment to designated storage areas.
• Other duties as assigned.
  
  

Required Skills, Knowledge and Expertise

• Exercises initiative, team work, reliability, and entrepreneurial mindset.
• Graphic design skills and familiarity with the Adobe Creative Suite and Canva.
• Website skills and familiarity with website builders (e.g. Wix), SEO, and Google Analytics.
• Social Media skills and familiarity with Hootsuite, LinkedIn, Twitter, Facebook, Eventbrite, Mailchimp, etc.
• Excellent verbal/written/interpersonal communication skills, including preparing press releases.
• Ability to engender and maintain relationships with PRF/PU staff in addition to a variety of communication, media and marketing representatives throughout the region and beyond.
• Ability to handle wide variety of duties, be detail-oriented, manage multiple projects, and respond quickly to unanticipated problems in a calm, helpful manner.
• Ability to meet deadlines and work in a team environment.
• Demonstrated experience in providing customer service.
• Regular and reliable attendance are requirements of this position.
  
  

Required Education, Experience and Benefits Summary

• Associate's degree required.
• Bachelor's degree in Marketing or Communications preferred.
• 0-3 years experience in some or all of the following: communications, advertising, marketing, public relations, brand strategy, and graphic design.

Benefits Summary for eligible employees:

• 10 paid holidays per year.
• Accrue up to 22 vacation days a year.
• Traditional pre-tax 403(b) and Roth retirement plans available.
• 10% employer contribution to your retirement plan and immediate vesting.
• Health Savings Account- earn up to $450 annually towards medical expenses.
• Employer funded Preventative Dental and Vision insurance.
• Tuition discounts on eligible programs at Purdue University and Purdue Global for qualified employees, spouses, and dependents.