What are the responsibilities and job description for the Lead Marketing Energy & Culture position at PUMA Group?
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION:
At PUMA, we connect sport & culture on a global stage. This roles focus will be on key strategic Marketing Partnerships. The Energy & Culture Marketing Lead will work on our pinnacle product partnerships with high complexity and is responsible for leading big‑impact, end‑to‑end marketing campaigns that connect brand strategy, creative excellence, and business objectives. This role owns integrated campaign planning across all channels - paid, owned, earned, retail, and experiential - while serving as a key strategic partner to internal teams and external agencies. The Lead ensures cohesive storytelling, operational excellence, and measurable brand and commercial impact.
Marketing Strategy & Execution
(Benefit Summary Corporate)
Pay may vary depending on job-related knowledge, skills, and experience
PUMA supports over 21,000 employees across 120 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.
YOUR MISSION:
At PUMA, we connect sport & culture on a global stage. This roles focus will be on key strategic Marketing Partnerships. The Energy & Culture Marketing Lead will work on our pinnacle product partnerships with high complexity and is responsible for leading big‑impact, end‑to‑end marketing campaigns that connect brand strategy, creative excellence, and business objectives. This role owns integrated campaign planning across all channels - paid, owned, earned, retail, and experiential - while serving as a key strategic partner to internal teams and external agencies. The Lead ensures cohesive storytelling, operational excellence, and measurable brand and commercial impact.
Marketing Strategy & Execution
- Own end to end full funnel campaign planning for strategic Marketing Partnerships.
- Serve as lead in developing consumer first marketing stories to support product sell-in to sell-thru.
- Lead the development and execution of integrated marketing strategies across global and regional markets for strategic Marketing Partnerships.
- Ensure consistency in storytelling and brand messaging across all partnership touchpoints.
- Serve as the lead marketing POC for strategic Marketing Partnerships to ensure delivery on brand priorities.
- Learn and lead product storytelling from the PUMA archive.
- Define, monitor, and report on KPIs for campaigns and activations, delivering insights to inform future strategies and optimization.
- Oversee product seeding of assigned partnerships
- Act as a key connector between global and regional teams, driving alignment and seamless execution across strategic Marketing Partnerships.
- Partner cross‑functionally with product, creative, analytics, social, and communications teams to ensure alignment and maximize impact.
- Work hand-in-hand with the key regions for commercial executions.
- Serve as a primary point of contact for executive-level communication, delivering timely updates and strategic insights to regional stakeholders and global partners.
- Own marketing contracts, POs, invoices, and related administrative processes associated with partner activities.
- Manage budgets with a high level of accuracy, ensuring tracking, forecasting, and on‑time reporting
- Successful delivery of high‑impact campaigns and initiatives, executed on time and within scope.
- Measurable impact on brand visibility, cultural relevance, and audience engagement across key markets.
- Effectiveness of programs, including partner performance, content output, and consumer resonance.
- Clear, consistent, and effective communication across cross‑functional, regional, and global teams.
- Accurate budget management, forecasting, and financial reporting across campaigns and partnerships.
- Progress and performance against defined content, campaign, and partnership KPIs, with actionable insights captured to inform future strategy.
- Bachelor's Degree in Marketing
- 8 years of experience working on collaborations, brand or retail partnerships
- Experience & knowledge of sneaker culture, premium sneaker retail and distribution.
- A deep understanding of collaborations in the streetwear and fashion space. With a passion for fashion, trends, design, in both apparel and footwear.
- Proven expertise leading end‑to‑end campaign execution
- Strong cross‑functional communication and management skills, with the ability to drive alignment across multiple teams and stakeholders.
- Financial acumen, including budget ownership, forecasting, and reporting.
- Exceptional written, verbal, and presentation skills, with the ability to communicate effectively at the executive level
(Benefit Summary Corporate)
Pay may vary depending on job-related knowledge, skills, and experience
PUMA supports over 21,000 employees across 120 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.