What are the responsibilities and job description for the Apply for the Digital Marketing Manager, Marketing – Lakeland job opening. position at Publix?
We are seeking an experienced email marketing expert with hands-on experience utilizing Salesforce Marketing Cloud (SFMC) to develop dynamic email communications. The ideal candidate should be proficient in SFMC AMPscript language and capable of explaining product capabilities to both business and technical audiences. Certification as a Salesforce Marketing Cloud Email Specialist, Consultant, or Admin is preferred. Additionally, this role involves facilitating strategic discussions with internal stakeholders to define and document business and technical requirements based on use cases. Additional responsibilities include:
- Recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines
- Serving as the Marketing digital channel development and implementation subject matter expert for paid search
- Performance of assigned digital campaigns and projects
- Effectively managing established digital channel multimillion dollar executional budgets
- Promoting digital marketing through participation in department educational training and self-education opportunities
- Dedicating time to marketing innovation and quality improvement
- Managing special Marketing Communications related assignments
