What are the responsibilities and job description for the Apply for the Digital Marketing Analytics Manager-Web Analytics, Marketing- Lakeland job opening. position at Publix?
Publix is seeking a Digital Marketing Analytics Manager to join our Digital Media Analytics team. This role will have a focus on media tagging at a strategic and tactical level. The ideal candidate should be highly proficient with Google Tag Manager (GTM) and tagging/tracking technologies from major online advertising platforms. The candidate should have experience working as a bridge between compliance and technology teams.
The role designs & manages implementation of new analysis tools, techniques and methodologies, including mediating technical setup of new data sources to support these new techniques. This position also makes recommendations and provides expert advice to other Marketing associates on how these insights can be used to most effectively deploy Publix Digital Marketing to provide maximum benefit and effect.
Candidates that are well-qualified for this role will be intimately familiar with the operation and inner-workings of tools like Adobe Analytics, Google Analytics, Google Tag Manager, Google Data Studio, Tableau or other industry leading web-analytics & data analytics tools, and also have a proven track-record of finding actionable insights in raw data sourced from multiple systems, and translating those insights into actionable recommendations that can be presented to non-technical audiences.
The ideal candidate will also possess a strong foundational knowledge of Digital Marketing Concepts including: hands-on experience working with common digital marketing channels like Paid Search, Paid Social, Display, and affiliate marketing; familiarity with common bidding strategies like CPC, CPM, CPA and the analysis techniques used to evaluate each; familiarity with concepts and practices that underlay multi-touch-attribution and analysis.
