Director of Branch Operations

Publix Employees Federal Credit Union (PEFCU) was established over 60 years ago to provide financial services with lifetime value to Publix Super Markets, Inc. employees and their families.

PEFCU Benefits/Perks:

• Medical, Dental and Vision insurance plans with one option at NO cost for employee only coverage!
• Generous Paid Time Off program (approximately 5 weeks a year)
• 11 paid holidays per year
• 401(k) retirement plan and profit sharing
• Pay for performance incentive programs
• Time off for giving back to your community!
• Tuition reimbursement
• And much, much more!!!

We are committed to improvement, driven by feedback, and focused on organizational growth. We expect and demonstrate our values (Caring, Inclusive, Transparent, Innovative, and Accountable) every day, creating an environment where all associates can add value and feel valued.

Find your value here as our:

Director of Branch Operations

The Director of Branch Operations plays a pivotal role in leading the branch network to deliver exceptional member service, operational excellence, and strategic alignment. This role is responsible for overseeing multi-branch performance, driving sales and service execution, and developing future leaders through succession planning. The Director serves in translating enterprise strategy into branch-level execution.

What you will do…

• Foster a member-first culture that aligns with the credit union’s mission and values.
• Develop and implement operational strategies to support organizational goals.
• Lead and mentor branch managers, fostering a culture of accountability and excellence.
• Coordinate the execution of sales and service strategies across the branch network to drive member engagement, revenue growth, and operational consistency.
• Monitor branch performance metrics including member satisfaction, loan production, deposit growth, efficiency, and digital adoption towards performance goals and develop targeted action plans to address gaps.
• Collaborate with VP of Retail on strategic initiatives and performance targets.
• Champion succession planning and leadership development across the branch network.
• Ensure consistency in service delivery, policies, compliance, and procedures across all branches.
• Conduct regular branch visits and audits to assess performance and identify improvement opportunities.
• Act as the representative on corporate projects, bringing the branch perspective to enterprise-wide initiatives.
• Analyze performance data to identify trends and opportunities for growth.
• Oversee recruitment, training, and development of branch leadership and staff.
• Address and resolve member issues or concerns and provide guidance and support to branch leadership and staff on effective issue resolution.
• Champion accountability across the branch network ensuring execution follows intent and results follow plans.
• Deliver clear and timely updates on branch performance, projects, and key initiatives to the VP of Retail.

What you need…

• 7 years of progressive experience in financial services, retail banking, or a service driven environment.
• 6 years of leadership experience required.
• Bachelor's degree or equivalent experience
• Ability to travel within Florida & Georgia up to 30% of the time.
• Proven leadership, sales management, and team development.
• In-depth knowledge of branch operations, regulatory compliance, and risk management.
• Strong understanding of credit union products, services, and lending practices
• Excellent verbal and written communication skills, with the ability to influence and engage a wide range of stakeholders including members, employees, executive leadership
• Exceptional inter-personal, problem solving, analytical, and communication skills
• Proficient in financial analysis and performance metrics
• Comfortable working in a dynamic environment with the ability to support the branches and adapt to shifting priorities.
• Proven success in building collaborative relationships across departments to align strategies, share insights, and drive unified execution of organizational goals.
• Demonstrated ability to teach, coach, and mentor branch leaders and staff, fostering continuous development and high-performance culture across the organization.

What’s in it for you…

• Competitive pay
• Pay for performance incentive program and profit-sharing plan
• Medical, Dental and Vision insurance plans with one option at NO cost for employee only coverage!
• Stellar benefits/perks
• Work/life balance

Apply now!