What are the responsibilities and job description for the Vice President, Investment position at Publicis Groupe?
Company Description
Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.com
Job Description
The Vice President, Digital Investment will be responsible for activating digital strategic plan development and all aspects of implementation.
Role Objectives:
- Own client relationship relating to media investment across all channels
- Work with Investment leads across the account portfolio to achieve overarching client goals and cohesive marketplace approach
- Provide counsel on marketplace trends and investment expertise for clients and client teams. Be a thought leader in alternative buying models and integrated projects.
- Collaborate with Strategy, Analytics, and Biddable teams
- Intimate knowledge of consumer habits & touchpoints, i.e. CTV, digital, mobile, social, online video
- Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
- Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
- Create dynamic presentations that effectively communicate to our clients
- Maintain a knowledge of all ad serving platforms, especially DCM and Innovid
- Manage negotiation and implementation of added value inventory, research partnerships, and custom sponsorship elements when applicable
Qualifications
- Bachelor degree
- 8 years of digital media buying/planning experience
- Working knowledge of Linear planning and buying preferred
- Experience planning digital campaigns and ability to confidently present these to clients both on the phone and in-person
- Experience managing multiple campaigns and/or lines of businesses at once successfully
- Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
- Must have strong analytical, research, and quantitative skills
- Must be hard-working, resourceful and thrive in a fast-paced environment
- Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
- Must possess/develop a strong understanding of the consumer electronics marketplace including awareness of key publishers, products and trends
- Experience with Prisma and DCM
- Experience with Research tools such as Nielsen, ComScore preferred
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $143,000 - $225,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Salary : $143,000 - $225,000