Vice President

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Looking for a team-oriented VP of Experience Design to create strategies based on data, insights, and problem-solving for client needs. This position is a crucial partner to internal Client Management, Media Planning, Audience Design, Investment, Content, Data Science, and Analytics teams. You will use your expertise to connect the dots for teammates and clients to ensure an audience first approach and execution. 

• Act as a “connector” across teams, internally and externally, and with partners and clients. Lead the development of holistic strategy across comms, insights, and platforms that serve as the north star, ensuring seamless end-to-end integration across media channels, creative, and content activation.
• Provide clear and concise direction during the early stages of the media planning and tactical processes (across Content, Social, Search, Programmatic, Video, offline channels, etc.). Be the voice of the consumer during the investment stages.
• Bring a deep understanding of diverse, target consumers and strategic guidance to define high value audiences. Simplify client inputs to identify the critical communications tasks.
• Construct narratives that guarantee content and media plans are rooted in overarching comms strategy.
• Identify upstream opportunities in content and media partnerships to super-charge media plans. Work downstream with the Analytics team to ensure performance takeaways tie back to Comms Strategy. 
• Co-develop thought leadership alongside EVP, Experience Strategy and present to client executives.
• Build a strong and successful client relationship; engage regularly with them to understand their needs and help to grow their business.
• Develop collaborative relationships with other agency capability teams, partners, and third parties. Be a core contributor of the integrated agency team (IAT) and a strong voice representing Spark’s strategic work in leadership forum.
• RFP stage: Partner with content, planning, and activations teams to facilitate ideas and innovation prior to RFP delivery. Leverage media and social/cultural trends to develop deeper understanding of audiences and fuel ideas tactics that reflect audience mentalities and the voice of the consumer.

• 10 years of relevant experience 
• Hands-on experience working with audience data sources. Excel and PowerPoint skills are critical.
• Ability to use soft skills and collaborative techniques with partners across the client team.
• Ability to explain complex approaches in simple language that is relevant and meaningful to clients.
• Possess a hunger and curiosity to drive innovation and uptake of emerging platforms and new ideas.
• Strategic problem solver. You take the bigger picture into account, analyze everything, and think critically when solving problems to develop unconventional solutions.
• You constantly look for the latest industry news, keeping up with new media/technology and marketing opportunities, and social, cultural, and category information.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.  If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $156,560 - $235,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 08/13/2025.

All your information will be kept confidential according to EEO guidelines. 

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Salary : $156,560 - $235,620