What are the responsibilities and job description for the Director position at Publicis Groupe Holdings B.V?
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview
The Paid Social Director holds responsibility for the growth, management, retention, and satisfaction of a portfolio of key accounts. The ideal candidate will lead clients strategically and tactically in social marketing. The Director will also provide engagement leadership, develop senior level client relationships, and will be regarded by clients as an expert and trusted advisor. Proven account management experience in an agency environment is essential in this role.
Responsibilities
Product
Overall control of workflow and assigned responsibilities within their group. They will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects.
Ensure projects are produced completely, correctly, and efficiently.
Set strategic principles for client social initiatives based on objectives
Develop action plans for achieving and measuring campaign success including determining key metrics and processes for measurement and optimization
Evaluate and recommend full spectrum of social alliances, including all appropriate partners, social platforms, bid and campaign management tools
Work with strategic planning, digital planning and outside ad agencies to ensure paid social complements all client marketing activity
Keep clients and agency counterparts informed on latest developments in the industry
Grow agency paid social business through new business wins and organic client growth
Involved in client and inter-agency education of paid social and will be responsible for developing intellectual capital, including best practices, case studies, and official agency points-of-view.
People
Stimulate team productivity and growth
Establish and foster a corporate culture that inspires talent
Allocate assignments to leverage each person’s individual skills, as well as motivating their interests and challenging their minds
Encourage thorough evaluation of paid social marketing strategies, finding opportunity for competitive advantage
Develop careers by providing ongoing feedback and conducting employee evaluations
Recruiting and retain top talent, growing the social team to deliver on client and agency goals
Clients
Serve as the senior point of contact for assigned brands, and must be able to provide effective long-term strategic counsel
Master, identify, and communicate trends in paid social and in client industries
Be familiar with all Spark Foundry/Publicis paid social initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners
Establish appropriate account staffing, scope of services, and fee proposals
Qualifications
8-10 years of paid social experience in an agency environment
Several years of demonstrated leadership and management skills
Experience using multiple social marketing platforms, bidding technology, and/or publisher side self-serve platforms
Demonstrated business acumen and a track record of success in the media/marketing services profession
Ability to lead new business development process, demonstrated ability to win new clients
Ability to build and strengthen client relationships
Excellent verbal and written skills
Solid interpersonal and teamwork abilities
Proficiency in Microsoft office (Excel, Word, PowerPoint)
Experience analyzing the financial implications of strategic recommendations and the effect on the company
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $ 119,510 - $ 171,675 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/24/2025.
All your information will be kept confidential according to EEO guidelines.
#LI-KM8
25-2656
Salary : $119,510 - $171,675