Freelance Activations Tour Manager | Charlotte, NC

Public Label | Charlotte, North Carolina, United States (On-site)

LOCATION: Charlotte, NC (On-site, Regional Travel Required)

CONTRACT: ~12 weeks (temporary coverage) | Pay: $1700–1800/week

Public Label is hiring a Freelance Tour Manager to lead a mobile sampling tour activating across the Charlotte market and surrounding region. This program brings a high-energy food brand to festivals, retail stops, cultural events, and community spaces while also supporting light off-premise outreach to local restaurants and small shops.

This is a temporary backfill role, requiring immediate ownership of an active program.

What You’ll Do

Event & Activation Leadership

• Manage load-in, setup, activation flow, sampling, and teardown

• Bring strong energy and brand personality to every event

• Maintain a polished footprint: signage, assets, props, displays

• Drive trial and engagement through high-volume sampling

Vehicle Operations & Logistics

• Oversee daily vehicle readiness including fueling, cleanliness, and safety

• Travel frequently within Charlotte and surrounding markets

• Manage refrigerated product handling and onsite storage

• Coordinate permits, site access, and venue logistics

Staff Leadership

• Lead Brand Ambassadors at events

• Train onsite teams on sampling, messaging, and engagement

• Maintain staffing consistency, performance, and morale

Off-Premise Outreach (Light Sales Component)

This role includes ASM-style outreach to restaurants, small retailers, and foodservice accounts.

You will:

• Visit restaurants, independent grocers, delis, cafés, and convenience stores

• Introduce the product and leave behind sample bottles

• Share usage ideas with chefs, owners, and managers

• Collect feedback to strengthen grassroots brand presence

• Document each visit with notes and photos

These touchpoints are relationship-based, not quota-driven.

Content & Reporting

• Capture photos and short clips for social content

• Track KPIs including samples, engagement, and foot traffic

• Submit daily recaps and weekly summaries

What You Bring

• 4 years in field marketing, mobile tours, or experiential roles

• Strong event leadership and consumer engagement skills

• Ability to drive and maintain a branded vehicle

• Comfortable with regional travel

• Able to lift 30 pounds and work outdoors in all conditions

• Highly organized, proactive, reliable, and strong under pressure

• Clean driving record required

• Comfortable doing friendly outreach to restaurants and retailers

Schedule

• ~12-week contract

• Immediate start

• Weekends, festivals, cultural events, retail stops, and guerrilla activations

Equal Employment Opportunity Statement

Public Label Agency is committed to a diverse and inclusive workplace. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, marital status, veteran status, or any protected status.

If you require accommodation during the recruitment process, please let us know.

Only shortlisted candidates will be contacted.