What are the responsibilities and job description for the Marketing Analyst position at PSI (Proteam Solutions)?
Location: Reynoldsburg, OH
This is an exciting opportunity for individuals with expertise in mobile messaging, specifically Push and SMS. The position requires taking day-to-day ownership of these mission-critical growth channels during the high-impact Q3/Q4 period. Join a dynamic team and contribute to our brand's growth strategy in a fast-paced environment.
Responsibilities:
This is an exciting opportunity for individuals with expertise in mobile messaging, specifically Push and SMS. The position requires taking day-to-day ownership of these mission-critical growth channels during the high-impact Q3/Q4 period. Join a dynamic team and contribute to our brand's growth strategy in a fast-paced environment.
Responsibilities:
- Plan and communicate channel-level content aligned with brand priorities, product launches, promotions, and seasonal moments.
- Evaluate historical performance to recommend content themes and creative approaches that resonate with target audiences.
- Identify content gaps or opportunities for innovation within the calendar, such as category spotlights and loyalty messaging.
- Review all campaign content for accuracy and strategic alignment before deployment.
- Validate real-time campaign deployments for content accuracy and resolve any issues promptly.
- Analyze campaign performance weekly, identifying optimization opportunities across various metrics.
- Maintain SMS budget allocation and documentation, including circulating invoices for approval.
- Support ad-hoc reporting and analysis to translate raw data into insights guiding strategic decisions.
- Mobile Messaging Expertise: Proficient in Push/SMS strategy, segmentation, and execution.
- Analytical Mindset: Capable of data interpretation, reporting, and experimentation.
- High-Velocity Work Style: Thrives in fast-paced, multi-project environments.
- Strong Communicator: Clear, collaborative, and stakeholder-friendly communication skills.
- Agile & Adaptable: Comfortable with change and rapid iteration.
- Deep, hands-on Push/SMS expertise with experience in tools like Attentive, Smartsheet, Adobe Workfront, and Service Now.
- Experience in budget management and strong analytical skills.
- Exceptional quality assurance discipline and ability to operate in high-velocity environments.
- Strong communication skills and ability to align cross-functionally.
- Quick learner with strong tool fluency.
- The role requires a minimum of 3 years of prior experience in Push/SMS.