What are the responsibilities and job description for the Head of Marketing position at PRTNR Recruiting?
A fast-growing global fashion brand is looking for a Head of Marketing to lead brand strategy and awareness across two women’s fashion labels.
This is an ideal opportunity for a Senior Marketing Manager ready to step into a Head of Marketing role. You'll work closely with global teams while leading U.S. campaigns, brand partnerships, and PR initiatives that drive awareness and growth.
In office
RESPONSIBILITIES- Lead U.S. marketing strategy across digital, wholesale, retail, and e-commerce channels
- Drive brand awareness through PR, influencer partnerships, and social campaigns
- Plan and execute seasonal marketing campaigns and product launches
- Collaborate with global brand and creative teams
- Manage agencies, partnerships, and marketing vendors
- Support wholesale partners with marketing initiatives that drive sell-through
- Track marketing performance and optimize campaigns based on data
- Manage marketing budget and reporting
REQUIREMENTS
- 6 years of marketing experience within fashion, apparel, or lifestyle brands
- Strong background in PR, brand marketing, and influencer strategy
- Experience supporting wholesale and direct-to-consumer channels
- Ability to lead strategy while remaining hands-on with execution
- Experience managing agencies or small creative teams
- Strong understanding of digital marketing and social media platforms