Director, Influencer Marketing & Brand Partnerships

RESPONSIBILITES 

• Develop and execute influencer marketing and creator partnership strategies.

• Lead influencer relationships, paid partnerships, gifting programs, and ambassador initiatives.

• Manage influencer marketing budgets, forecasting, and performance reporting.

• Secure media coverage and cultivate relationships with editors, stylists, creators, and industry partners.

• Identify and launch strategic brand collaborations and co-branded collections.

• Oversee partnership planning, contract management, and cross-functional execution.

• Partner with social media and marketing teams on campaign launches and go-to-market strategies.

• Lead experiential marketing efforts, including events, activations, brand trips, and product launches.

• Manage external vendors, event logistics, guest experiences, and post-event analysis.

• Mentor and manage members of the influencer marketing team.

REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Public Relations, or related field preferred.

• 7 years of influencer marketing, public relations, partnerships, or brand marketing experience.

• 3 years of leadership experience managing teams.

• Strong background in fashion, lifestyle, consumer brands, or ecommerce.

• Proven success building influencer programs, partnerships, and brand collaborations.

• Experience managing budgets, contracts, and marketing performance metrics.

• Exceptional communication, relationship-building, and negotiation skills.

• Highly organized with strong project management and creative problem-solving abilities.

• Ability to thrive in a fast-paced, collaborative environment.