Home Care Community Liaison and Outreach Specialist

Job Summary

We are seeking an energetic, outgoing, motivated and relationship-driven Community Liaison and Outreach Specialist to serve as a vital bridge between our home care services and the community.

In this role, you will be responsible for building strong relationships within the community, developing referral partnerships, generating and tracking leads, and increasing awareness of services we provide. Your passion for community engagement and exceptional communication skills will drive our mission to deliver compassionate, accessible home care solutions. This paid position offers an exciting opportunity to make a positive impact in people's lives while developing your skills in community management, public relations, and strategic outreach.

What we are looking for:

• Required
• High school diploma or equivalent
• Valid driver’s license and reliable transportation Strong communication and relationship-building skills Comfort working in the field and visiting referral partners daily Organized and able to track follow-up tasks consistently
• Preferred
• 2 year experience in healthcare marketing, outreach, or sales
• Experience in home care, home health, SNF, hospital, or senior services preferred Knowledge of: Medicaid Waiver / HCBS programs
• Senior care and community resources
• Familiarity with Northwest Indiana healthcare networks is a plus
• Proven experience in Homecare, home health, community outreach, public relations, or social services with a focus on healthcare or senior services preferred.
• Excellent communication skills, both verbal and written, with the ability to deliver compelling public presentations for community outreach.
• Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for reporting and presentations.
• Experience with social media management, digital marketing strategies, and social media marketing tools.
• Ability to build rapport quickly with diverse populations; bilingual skills are highly desirable.
• Demonstrated success in relationship management, project management, sales or business development is a plus.
• Knowledge of data collection methods, fundraising strategies, budgeting processes, and strategic planning is advantageous.
• Self motivate, organize, dependable and goal oriented.What you will be doing:
• Community Outreach & Referral Development
• Build relationships with referral sources across Rensselaer, Demote, Brook, Kentland, Goodland and other surrounding counties
• Conduct weekly outreach visits to: Hospitals & discharge planners
• Skilled nursing & rehab facilities Assisted living communities Physician offices Case management agencies (waiver/care management)
• Represent Providing Ease at Home Care Services professionally at events, networking meetings, and community programs
• Sales & Growth Activities
• Increase referral volume for: Medicaid Waiver clients
• Private Pay clients Long-Term Care Insurance Clients Veterans/community-based clients
• Track leads, referrals, follow-ups, and outcomes
• Follow up consistently with referral sources to become a preferred provider
• Brand Awareness & Marketing Support
• Assist with distributing brochures, marketing materials, and agency updates
• Help coordinate community events, lunch-and-learns, and outreach campaigns Maintain a positive and consistent brand image for ComForCare in the community
• Documentation & Reporting
• Submit weekly outreach plans and visit schedules
• Document marketing visits and referral activity in a tracker/CRM Provide updates on key partnership opportunities and competitor activity

Responsibilities

• Develop and implement strategic community outreach plans to increase awareness of home care services across diverse populations.
• Build and maintain strong relationships with community organizations, healthcare providers, local agencies, case managers, social workers, discharge planners and stakeholders to facilitate collaboration and service referrals.
• Conduct public presentations and informational sessions to educate communities about available home care options and resources.
• Manage social media platforms and digital marketing campaigns to promote community engagement and service visibility.
• Organize and participate in community events, health fairs, and public speaking engagements to foster trust and rapport within target populations.
• Collect data on outreach activities, client feedback, and community needs to inform program development and improve service delivery.
• Coordinate volunteer programs, client communication efforts, and fundraising initiatives to support program growth and sustainability.
• Monitor track and manage leads from initial referral though admission

Join us as a Home Care Community Liaison and Outreach Specialist to champion compassionate care through dynamic community engagement! Your efforts will help connect individuals with vital services while advancing your professional growth in a rewarding environment focused on making a difference.

Pay: $45,000.00 - $56,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $45,000 - $56,000