What are the responsibilities and job description for the Social Media Manager position at Proven Winners?
Company Description
Proven Winners is a global plant and gardening brand that introduces the industry's leading annuals, perennials, shrubs, trees, and houseplants to the market through a network of top propagators. It combines extensive experience, innovative thinking, and world-class customer service to ensure professional growers and home gardeners have the most efficient tools and dynamic growing solutions for ongoing success.
Role Description
The Social Media Manager is responsible for leading the strategic consolidation, management, and growth of Proven Winners® social media presence across all platforms. This role combines strategic planning with hands-on execution, requiring expertise in social media account consolidation, platform migration, and community management within the horticulture and home gardening industry. The position will initially focus on streamlining Proven Winners' social media ecosystem following the recent company merger, reducing channel redundancy while preserving audience engagement and brand equity. Following successful consolidation, the role will transition to ongoing content creation, community management, and social media growth initiatives that drive brand awareness, consumer engagement, and sales.
Education and Experience
- Bachelor's Degree in Marketing, Communications, Digital Media, or related field with minimum 4-6 years of professional social media management experience
- Demonstrated experience managing social media consolidation, account mergers, or platform migration projects
- Experience in horticulture, agriculture, consumer packaged goods, or lifestyle brands strongly preferred
- Proven track record of growing social media audiences and driving measurable engagement across multiple platforms
Skills, Knowledge, and Attributes
- Expert knowledge of major social media platforms (Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn) including platform-specific best practices, algorithms, and features
- Strong strategic planning abilities with experience developing and executing comprehensive social media strategies
- Proficiency with social media management tools (Hootsuite, Sprout Social, Later, or similar platforms)
- Experience with social media analytics and reporting tools to track performance metrics and ROI
- Excellent written and verbal communication skills with ability to craft compelling, brand-aligned content
- Knowledge of paid social advertising across multiple platforms
- Ability to work independently in a remote environment while maintaining strong collaboration with distributed teams
- Graphic design skills (Adobe Creative Suite experience a plus)
- Understanding of SEO, content marketing, and digital marketing principles
- Passion for plants, gardening, and the horticulture industry