What are the responsibilities and job description for the Web Content Strategist and Writer position at Protingent?
Job Description
Job Title: Web Content Strategist and Writer
Position Description: Protingent Staffing has an exciting contract Web Content Strategist and Writer with our client located in Durham, NC.
Job Description:
About Protingent: Protingent is an Award-Winning provider of top-tier Engineering and IT talent, trusted by companies at the forefront of innovation — from Software and Aerospace to AI, Clean Tech, Medical Devices, and Connected Technologies. We’re passionate about making a positive impact by connecting exceptional talent with meaningful opportunities and helping our clients build the future.
Job Title: Web Content Strategist and Writer
Position Description: Protingent Staffing has an exciting contract Web Content Strategist and Writer with our client located in Durham, NC.
Job Description:
- We’re looking for a Web Content Writer who can do more than write clean copy.
- This person should be able to think strategically about how a page works — how users move through it, what information they need at each step, and how content, layout, and calls to action should work together to drive engagement and conversion.
- This role is a strong fit for someone who is equal parts writer and web strategist: someone who can write sharp, effective B2B web copy, shape page structure, and partner closely with web, UX, AEO/SEO, and cross-functional stakeholders to improve the quality and performance of key digital experiences.
- Write and refine web copy for key digital experiences, including landing pages, product pages, campaign pages, and other high-visibility site content.
- Help shape page messaging and information flow based on audience needs, business goals, and the user journey.
- Recommend the best content structure for pages — including hierarchy, section flow, headlines, supporting copy, and calls to action — to improve clarity and conversion.
- Partner with UX, web, AEO/SEO, and internal stakeholders to turn briefs and messaging into effective web experiences.
- Balance strong brand writing with practical web best practices, including readability, scanability, and search visibility.
- Use performance insights to improve copy, page layout, and calls to action over time.
- Contribute to content reviews and revisions, incorporating stakeholder feedback while keeping copy clear, concise, and user-focused.
- Strong experience writing web copy that is clear, concise, and built for action.
- Solid understanding of user journey, page hierarchy, and how content supports navigation, comprehension, and conversion.
- Ability to think beyond the words on the page and make smart recommendations about layout, flow, and content structure.
- Experience working cross-functionally with marketers, product teams, web teams, designers, or UX partners.
- Strong editorial judgment and attention to detail.
- Comfort working in a fast-moving environment with multiple stakeholders and rounds of feedback.
- Bachelors in English, Communications, Journalism, and the like
- 5 years of relevant experience preferred.
- Experience writing for B2B technology companies.
- Experience with product, solutions, or campaign pages in a complex technical space.
- Familiarity with AEO/SEO fundamentals and writing for discoverability.
- Job Type: Contract
- Pay Range: $50-$54 an hour.
- Location: Durham, NC (Onsite).
About Protingent: Protingent is an Award-Winning provider of top-tier Engineering and IT talent, trusted by companies at the forefront of innovation — from Software and Aerospace to AI, Clean Tech, Medical Devices, and Connected Technologies. We’re passionate about making a positive impact by connecting exceptional talent with meaningful opportunities and helping our clients build the future.
Salary : $50 - $54