Marketing Director

Overview
Are you a strategic marketing leader who enjoys turning big-picture ideas into action, leading high-performing teams, and supporting a growing franchise network? We are looking for a Marketing Director to lead the team responsible for marketing support across our franchise system.

In this role, you will manage a team that supports our franchise partner network, ensuring team members meet goals, deadlines, and deliverables while maintaining a strong, positive culture. You will also be responsible for deploying and testing marketing strategies.

This is an excellent opportunity for a marketing leader who thrives in a fast-paced, entrepreneurial environment and enjoys combining strategy, execution, team leadership, and cross-functional collaboration. The ideal candidate brings strong people management experience, a passion for performance and accountability, and the ability to help translate marketing strategy into results across a network of 400 offices nationwide.

Essential Duties & Responsibilities

• Lead and manage the marketing team responsible for supporting our franchise partner network
• Ensure team members achieve goals, meet deadlines, and deliver high-quality work while fostering a collaborative and healthy team culture
• Deploy and test marketing strategies.
• Translate marketing strategy into operational plans, team priorities, and measurable execution
• Develop integrated traditional and digital marketing plans, strategic briefs, and project plans
• Drive local brand awareness and lead generation programs that increase revenue and customer lifetime value at the franchise partner level
• Manage marketing vendor partnerships to ensure strong performance, efficiency, and value
• Meet regularly with franchise partner committees to gather feedback and provide direction in support of local marketing initiatives
• Collaborate with internal department leaders to understand business needs and deliver solutions aligned with marketing priorities
• Lead the development of local lead generation playbooks and oversee related communication and training through webinars and training platforms
• Manage off-site agencies in the development and execution of local marketing strategies, including project scope, budget, channel strategy, KPI monitoring, and performance improvement
• Develop reports and analyses on the effectiveness of national brand awareness campaigns and local lead generation strategies
• Conduct research and analyze internal and external data to identify market opportunities and minimize competitive threats
• Develop ideal customer profile briefs based on research and insights
• Provide strategic oversight across websites, digital marketing, SEO, reputation management, social media, email, and other channels
• Manage the Marketing Support team to ensure SLAs tied to system support are met
• Ensure adherence to brand standards through management of the Creative Services team, agency partners, and review of franchise partner-produced content
• Develop strong, collaborative relationships with internal business leaders and cross-functional teams
• Manage brand and state compliance questions, escalations, and requests
• Follow established processes when exceptions to policy or pricing are requested by franchisees
• Positively contribute to a dynamic, entrepreneurial, and team-oriented culture

Qualifications & Education

• BA/BS in Marketing or a related field preferred, or equivalent experience
• Minimum of 5 years of people management experience required
• Minimum of 5 years of brand and/or marketing management experience required
• Experience in professional services, retail, or network marketing environments, or franchising experience strongly preferred
• Proven ability to turn strategy into operational plans and tactical execution
• Strong leadership and team management skills, with the ability to drive accountability while maintaining a positive and productive team culture
• Ability to manage multiple priorities in a fast-paced, evolving organization
• Strong problem-solving skills and the ability to navigate ambiguity with confidence and sound judgment
• Excellent interpersonal, presentation, written, and verbal communication skills
• Entrepreneurial mindset with a willingness to take initiative and assume responsibility
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word; Adobe Creative Suite is a plus

This job description is not intended to be all-inclusive. The position may require other related duties as needed to meet the ongoing needs of the organization.

To help us review your application more quickly, please include a cover letter with your resume.

This is an in person role in our Lehi, UT office.

Job Type: Full-time / In person

Pay: Up to $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Application Question(s):

• Are you located in Utah?
• Can you make reliably make it to the Lehi office daily?

Work Location: In person

Salary : $90,000