What are the responsibilities and job description for the Marketing—Digital Ads Specialist position at Project World Impact?
Company Overview
Project World Impact (PWI) is a digital marketing agency dedicated to helping nonprofit organizations and mission-driven businesses achieve their goals through digital marketing solutions.
Key Responsibilities
- Google, Bing & Meta Ads: Plan, execute, and optimize paid campaigns (search, display, remarketing, and social); implement A/B tests and landing page improvements to drive ROI.
- PPC & SEM Strategy: Build and manage campaigns by objective, audience, and product using Google Ads, Bing Ads, and Meta Ads Manager.
- Analytics & Reporting: Use GA4, Google Tag Manager, and Looker Studio to track KPIs, analyze performance, and guide data-backed decisions.
- Email Marketing: Create and manage email campaigns in Mailchimp, HubSpot, or Constant Contact to boost engagement and conversions.
- SEO & Content: Conduct audits, keyword research, and develop content strategies to increase organic traffic and support inbound marketing.
- Social Media: Manage both paid and organic content on Facebook, Instagram, LinkedIn, and X/Twitter.
- Client Communication: Collaborate with clients on strategy, campaign updates, and performance insights.
Qualifications
- 1 years in digital marketing, PPC/SEM, Google Ads, and client communication (required)
- 1 year with Google Analytics, Google Tag Manager, Looker Studio
- 2 years with email marketing platforms and paid/organic social media
- A/B testing, landing page optimization, and project management experience
Requirements
- Must work on-site at our Saint Charles, IL office (not remote or hybrid).
- Bachelor’s in Marketing, Business, Communications, or related field (preferred).
- Deep knowledge of Google Ads, Meta Ads, SEO, and CRM/email tools
- Proven ability to manage budgets and optimize for ROI
- Strong analytical mindset with KPI tracking and campaign optimization
- Excellent communication and project management skills
Culture
At PWI, we value camaraderie just as much as we value productivity. Throughout the year, we host a range of fun activities to foster team spirit and create an inclusive and enjoyable environment. Expect plenty of laughter, fun, and silliness—We work hard, and we like to have a good time while we do it.
PWI Values
Centered on Christian Values and Ethics
- Make A Difference
- Deliver Wow
- Extreme Ownership
- Drive Continuous Improvement
Compensation
Compensation will be determined based on the candidate’s experience and qualifications.
Job Type: Full-time
Pay: $40,000.00 - $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $40,000 - $50,000