What are the responsibilities and job description for the Marketing and Communications Coordinator position at Project Open Hand?
The Marketing and Communications Coordinator supports the creation and execution of a wide range of communications and marketing assets across digital and print channels. This includes newsletters, publications, development collateral, client stories, website content and updates, social media, and multimedia campaigns. The role requires someone with strong writing and digital marketing skills, who has a keen eye for design and can provide light design via Canva, and assists with producing print and digital materials and advertising campaigns. The Coordinator also tracks basic digital metrics and helps to carry out the strategic goals of the Development Department and Marketing and Communications Team to grow POH’s audience and engagement.
QUALIFICATIONS REQUIRED:
- One-year experience in marketing, communications, digital content, or related field.
- Strong writing, storytelling, and editing skills, with the ability to tailor content for different audiences and channels.
- A keen eye for good graphic design is a must.
- Proficiency in Canva (no advanced graphic design expertise required), HootSuite or other social media management platform, and Web Content Management System (CMS) Drupal or similar CMS Platform.
- Familiarity with social media management platforms (e.g., Hootsuite, Later) and experience creating, scheduling, and monitoring posts.
- Basic understanding of digital marketing tools and principles (email campaigns, analytics, Google Ads preferred).
- Proficiency in Microsoft Office 365 (Excel, OneDrive, Outlook, PowerPoint, SharePoint, and Word).
- Ability to work independently, supporting multiple projects, and meeting deadlines.
- Strong organizational skills and the ability to handle multiple projects, with high attention to detail.
- Ability to work cross-functionally with a diverse range of partners, peers & volunteers.
- Desire to grow skills in digital marketing and multi-channel marketing.
- Proficiency in basic graphic design knowledge, including layout, typography, color, and other fundamentals.
- Ability to work some evenings and weekends as needed.
QUALIFICATIONS DESIRED:
- Bachelor’s degree in marketing, communications, or related field.
- Experience filming and editing video.
- Website design and content management.
- Experience in the fundraising/development.
- Proficiency in photography and videography (shooting and editing).
- Experience producing content for social media sites, such as Facebook, Twitter, Instagram, and YouTube.
- Proficiency in Adobe Creative Suite (Adobe Photoshop, Illustrator, and InDesign)
- Experience in working with contract designers, commercial printers, and volunteers.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
- Assist the Director in all aspects of Marketing and Communications as it relates to the strategic plan.
- Support the development and execution of written and digital content across print, web, email, and social media channels.
- Write, edit, and distribute monthly e-newsletters, online appeals, and direct mail appeals.
- Create and adapt content for POH materials including newsletters, brochures, development collateral, annual reports, flyers, and social media.
- Use Canva (or Adobe, if preferred) for light design needs such as content for social media posts, e-signature banners, slideshows, as needed.
- Update and maintain website content through the agency’s CMS and ensure all materials align with Project Open Hand’s brand guidelines.
- Create and coordinate social media posts, including content creation, scheduling, monitoring, and basic performance reporting.
- Monitor and report on digital marketing metrics (website, email marketing, and social media).
- Support Events with collateral creation and production for fundraisers, cause marketing, and partner events.
- Support PR and media outreach by drafting press releases, articles, talking points, and presentations.
- Draft creative briefs and work with contract designers, commercial printers, and volunteers.
- Collaborate with internal teams to ensure consistent messaging across communication channels.
- Shoot, edit, and produce photos and videos that meet brand and style guidelines for social media, website, and presentations.
- Maintain organized files and archives of marketing and communications assets.
- Perform other duties as assigned.
JOB COMPETENCIES/SUCCESS FACTORS:
- Team Player: Demonstrates cooperative spirit, respects professional boundaries and is successful at sharing responsibilities with others.
- Self-led: Knows and completes responsibilities in assigned timelines, asks for clarifications when needed
- Sensitive to the circumstances and needs of the critically ill and older adults, as well as people with mental health and substance abuse issues.
- Customer Oriented: Works well with all customers (internal staff and external contacts), promotes a positive image of the agency and works diligently to resolve customer issues.
- Poised: Able to maintain a calm, positive and constructive attitude during interactions with diverse populations, sometimes in challenging situations.
- Ethical: Honest, accountable, maintains confidentiality.
- Well Organized: Information organized and accessible, maintains efficient work space, manages time well.
- Strong Communicator: excellent verbal and written communication skills.
- Technical Savvy: Skilled with computers, proficient with function appropriate technology, learns quickly, uses technology to enhance job performance with the interest and ability to learn new technology.
- Agile: Able to move effectively between big-picture thinking and hands-on logistics.
- Takes Initiative: Takes action, seeks new opportunities, strives to see projects to on-time completion.
- Motivated: Looks for opportunities to increase knowledge, works to increase responsibility, strives to achieve personal goals.
- Flexible and Available: Must be flexible to work nights, weekends or holidays to meet demands.
- Creative: Ability to conceptualize fresh, compelling ideas for the department and agency.
- Technical Skills: Maintains current understanding of technical processes/equipment, uses technology to increase performance/productivity.
- Audience Engagement: Ability to effectively engage with target audiences.
PHYSICAL DEMANDS AND WORK ENVIRONMENT: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
- Physical demands: While performing duties of job, incumbent is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; speak clearly and hear. Employee must occasionally lift and/or move up to 30 pounds unassisted. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus
- Work environment: The noise and temperature level in the work environments involved with this position vary from quiet to loud, cold to warm and will fluctuate from office location to on-site event and speaking engagements