Sales Development Representative

Company Statement & Background:

Proficy Digital is the leading full-service digital marketing agency specializing in the automotive industry. Proficy empowers OEM clients and franchised dealerships to seamlessly integrate an AI/ML-based omnichannel platform, driving incremental sales and profitability.

General Summary:

The Sales Development Representative (SDR) at Proficy Digital is responsible for creating the first impression with prospective clients. This individual will generate new opportunities by researching target accounts, engaging decision-makers, and qualifying prospects for the sales team. The SDR will be instrumental in driving pipeline growth and setting the stage for successful client relationships. The ideal candidate will be a great communicator who’s excited to work the phones and is not easily rebuffed by a likely negative response. The candidate will be measured by their ability to get meetings with target prospective clients for leadership to engage with to further sales pursuits

Duties/Responsibilities:

• Research, identify, and target prospective clients through outbound calls, emails, and social outreach.
• Qualify leads and schedule discovery calls or demos for the sales team.
• Maintain a deep understanding of Proficy Digital’s value proposition, technology, and offerings to effectively communicate with prospects.
• Use CRM tools (Apollo & Zoho) to track outreach, pipeline progress, and key metrics with accuracy.
• Partner with Sales Management to ensure smooth handoff of qualified opportunities.
• Collaborate with marketing to leverage campaigns, content, and events for lead generation.
• Consistently achieve and exceed weekly activity goals (calls, emails, meetings booked).
• Contribute feedback from the field to help refine messaging and targeting strategies.
• Other administrative tasks as assigned.

Required Skills, and Abilities:

• Strong communication skills, both verbal and written, with the ability to engage prospects quickly and clearly.
• Self-starter with high energy, resilience, and a competitive mindset.
• Excellent organizational skills and attention to detail.
• Strong relationship builder with a customer-first mindset.
• Ability to quickly learn and articulate complex solutions in a simple, compelling way.
• Proficient with Microsoft Office Suite and CRM tools (Zoho experience a plus).

Education and Experience:

• Bachelor's degree in Marketing, Advertising, or related field is preferred.
• 1–2 years of prior sales or business development experience is strongly preferred (automotive industry experience is a plus but not required).

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.