What are the responsibilities and job description for the Founding GTM Lead position at Proaction?
About The Role
We're looking for a Founding GTM Lead to build and operate Proaction's first repeatable go-to-market engine. Proaction is an AI-native software service platform for enterprise fleet operations, with customer proof in complex organizations including Fortune 500 companies. This is a hands-on founding role: you will own the loop from target-account selection and buying-group research through engagement, qualification, CRM readiness, and learning before a broader GTM team exists.
This isn't a channel-manager role or an executive seat with a supporting cast. You'll be expected to research, write, configure, launch, measure, and improve the system personally while working directly with the founders.
Success will be visible through three primary measures: qualified pipeline created, priority-account progression based on buyer actions, and GTM learning velocity: the number of instrumented tests that reach a documented scale, iterate, or stop decision.
What You'll Do
We're an AI-native company. Every team member receives a dedicated monthly AI token budget, but the expectation goes beyond using AI for its own sake. Strong operators use AI to decompose and time-box ambiguous problems, accelerate research and production, build automations and reusable workflows, and check their own reasoning. We expect judgment, verification, and clear ownership of the final output.
Why Proaction
You'll build Proaction's first repeatable enterprise GTM engine with direct access to the founders, meaningful customer proof, and the freedom to shape how the company enters a large and underserved market. You'll own the full loop rather than inheriting a single channel. If you prove the motion and establish the need for additional hires, the role could grow into Head of GTM.
We're looking for a Founding GTM Lead to build and operate Proaction's first repeatable go-to-market engine. Proaction is an AI-native software service platform for enterprise fleet operations, with customer proof in complex organizations including Fortune 500 companies. This is a hands-on founding role: you will own the loop from target-account selection and buying-group research through engagement, qualification, CRM readiness, and learning before a broader GTM team exists.
This isn't a channel-manager role or an executive seat with a supporting cast. You'll be expected to research, write, configure, launch, measure, and improve the system personally while working directly with the founders.
Success will be visible through three primary measures: qualified pipeline created, priority-account progression based on buyer actions, and GTM learning velocity: the number of instrumented tests that reach a documented scale, iterate, or stop decision.
What You'll Do
- Learn from customers, active prospects, and lost deals to continually focus on a concentrated set of target accounts with your engagement efforts.
- Map buying groups, stakeholder-specific value, credible why-now signals, relevant proof, and next actions for priority accounts
- Design and execute coherent engagement across founder and customer networks, tailored email, LinkedIn messaging, blog content, marketing collateral, selective events, and high-conviction IRL activations
- Turn customer evidence into ROI narratives, case studies, offers, and messaging that help enterprise buyers move
- Establish practical HubSpot lifecycle definitions, required fields, attribution discipline, account and stakeholder progression, and a decision-useful dashboard
- Run one or two focused GTM bets at a time and lead a weekly review around qualified pipeline, priority-account progression, and documented scale / iterate / stop decisions
- Demonstrated end-to-end ownership matters more than title or tenure: you've personally built an early-stage B2B GTM motion from hypothesis through launch, measurement, and iteration
- Strong enterprise judgment: you can prioritize accounts, map multi-stakeholder buying groups, tailor value, and partner credibly with sales
- AI-native execution: you understand how to use agents to structure ambiguous work, accelerate research and artifact creation, automate repeatable tasks, and validate outputs.
- A hands-on operator who can execute without a large team, agency, budget, or mature infrastructure
- Strong systems and data instincts: you're comfortable configuring the CRM basics, creating decision-useful reporting, and maintaining measurement discipline
- Structured curiosity: you label assumptions, seek disconfirming evidence, calibrate confidence to what is known, and turn discussion into clear artifacts and next steps
- Clear communication across founders, product, sales, and operational buyers
- Bonus: experience with high-ACV vertical SaaS or fleet, logistics, field service, construction, industrial, insurance, or other operationally complex markets
We're an AI-native company. Every team member receives a dedicated monthly AI token budget, but the expectation goes beyond using AI for its own sake. Strong operators use AI to decompose and time-box ambiguous problems, accelerate research and production, build automations and reusable workflows, and check their own reasoning. We expect judgment, verification, and clear ownership of the final output.
Why Proaction
You'll build Proaction's first repeatable enterprise GTM engine with direct access to the founders, meaningful customer proof, and the freedom to shape how the company enters a large and underserved market. You'll own the full loop rather than inheriting a single channel. If you prove the motion and establish the need for additional hires, the role could grow into Head of GTM.