What are the responsibilities and job description for the SR Director, Growth Marketing & Analytics position at PRISM Vision Group?
Position Overview:
We are seeking a strategic, data-driven, and creative Senior Director of Growth Marketing & Analytics to lead our growth marketing initiatives. This role will drive patient acquisition and physician engagement through digital and referral channels, with a strong emphasis on physician referral marketing, paid media, website optimization, and brand campaigns. The ideal candidate brings deep healthcare experience and a proven ability to scale growth through performance marketing and analytics.
Key Responsibilities:
Growth Marketing Strategy
- Develop and execute integrated marketing strategies to drive patient volume and brand awareness.
- Lead campaigns targeting physicians, industry professionals, and patients.
- Collaborate cross-functionally to align marketing efforts with business objectives.
Physician Referral Marketing
- Collaborate with VP, Referral Relations to build and manage segmentation and outreach programs to increase referrals from physicians and provider groups.
- Analyze referral data to identify growth opportunities and optimize engagement strategies.
Digital Marketing & Website Management
- Own CRM, email marketing, and marketing automation on behalf of marketing.
- Oversee the company’s digital marketing efforts, inclusive of website strategy (SEO, content, and conversion optimization) and paid media.
- Ensure digital channels are optimized for performance, compliance, and brand consistency.
Analytics & Performance Optimization
- Own marketing analytics and reporting across all channels.
- Build dashboards and models to track ROI, conversion rates, and patient acquisition costs.
- Use data to inform strategy, optimize campaigns, and guide executive decision-making.
- Present insights and recommendations regularly to leadership and stakeholders.
Qualifications:
- 10 years of experience in growth marketing.
- Proven success in physician referral marketing and B2B/B2B2C healthcare outreach.
- Experience with CRM systems (e.g., Salesforce Health Cloud) and patient engagement platforms.
- Strong experience managing websites, paid media, and brand campaigns.
- Proficiency in marketing analytics platforms (e.g., Google Analytics).
- Deep understanding of HIPAA-compliant marketing practices.
- Excellent leadership, communication, and cross-functional collaboration skills.
At PRISM Vision Group, we believe great work deserves great rewards. Here’s what you can expect when you join our team:
Salary Range: $133,500.00 to $210,000.00 USD
Competitive Compensation – Base salary, performance bonuses, and regular reviews.
Health & Wellness – Comprehensive medical , dental, and vision insurance; and wellness program.
Retirement Planning – 401(k) with company match.
Generous Time Off – Paid vacation, sick leave, and company holidays.
Learning & Development –career growth programs.
Other Perks – Commuter benefits, Voluntary Accident and Critical Illness plans, FSA/HSA and Dependent Care FSA. employee discounts, and more.
Salary : $133,500 - $210,000