Marketing Specialist

Job Summary

Develop and implements strategic project initiatives relative to marketing and/or communications plans.

Essential Functions

• Participate in the strategy and implementation of marketing plans and project manage key initiatives and/or key road maps.
• Ensure the development and production of materials and outputs ensuring adherence to quality standards, deadlines, budgets, etc. Anticipate potential challenges or roadblocks and provide timely/proactive updates and alternative solutions.
• Partner with others (e.g., cross-functional areas, marketing colleagues) to ensure outcomes are aligned with marketing and client organizations' strategic plans, initiatives, objectives, etc.
• Serve as a point-of-contact for business segments or for client organizations and lead and coordinate communication deliverables across multiple channels, including direct mail, email, web, SMS, onboarding materials, and the digital member experiences.
• Support in the development and management of the annual Content Marketing calendar.
• Regarding areas of focus, has in-depth understanding of the product, initiative and objective, and consistently monitors effectiveness to ensure success.
• Translate complex information and create messaging across target audiences and tactics.
• Support and enhance member experience initiatives through the development of targeted communications that improve engagement, understanding, retention, and satisfaction throughout the member journey.
•   Lead the planning, development, and execution of member-facing communication strategies and campaigns, partnering with cross-functional stakeholders to deliver clear, compliant, and effective communications that support organizational goals and enhance the member experience.
•   Monitor, analyze, and report on campaign performance and engagement metrics, translating data into actionable insights and optimization recommendations to improve marketing effectiveness and achieve business objectives.
• Actively participates in safety initiatives and risk mitigating measures where appropriate and completes all position and unit safety related competencies and requirements on a timely basis.
• Performs other duties as assigned.
  
  

Qualifications

Required

• Bachelor's Degree or equivalent In Business Administration, Marketing, Communications, or related field
• 2 years of relevant experience in marketing or related role
  
  

Preferred

• 2 years of relevant experience project management experience
  
  

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

How Corewell Health cares for you

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
• On-demand pay program powered by Payactiv
• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
• Optional identity theft protection, home and auto insurance
• Traditional and Roth retirement options with service contribution and match savings
• Eligibility for benefits is determined by employment type and status
  
  

Primary Location

SITE - Priority Health - 1241 E BeltlineAve NE - Grand Rapids

Department Name

Member Communications - PH Managed Benefits

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

40

Hours of Work

8 a.m. to 5 p.m.

Days Worked

Monday to Friday

Weekend Frequency

N/A

CURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.