CLTV & Cohort Analyst

Company Description

Role: CLTV & Cohort Analyst- (Full-Time Contract)

Location- Remote

Pay Range- $50,000 to $60,000 per year

Agency: Principal Media Communications, LLC (PMC)

Focus: Fashion, Beauty, & Lifestyle

Mission: Turning "Big Data" into "Big Devotion."

The Vibe

At Principal Media Communications (PMC), we don’t just look at spreadsheets; we read the digital pulse of human desire.While other agencies are obsessed with the "one-night stand" of a single conversion, we are the architects of the "long-term marriage." We serve high-growth fashion, beauty, and lifestyle brands that need more than just traffic—they need a map to their most valuable fans. We’re looking for a CLTV & Cohort Analyst who can find the signal in the noise and tell us exactly who is staying, who is straying, and why.

The Gig-You aren't just a "numbers person." You are a retention detective. You understand that behind every data point is a person with a changing relationship to a brand. Your job is to slice and dice customer behavior to uncover the "Aha!" moments that lead to high Customer Lifetime Value (CLTV). You’ll work side-by-side with our Cult-Fan Growth Strategists to validate their creative theories with cold, hard math.

The Tech Stack- Precision requires the right toolkit. You should be an expert in:

• The Crystal Ball: Triple Whale (specifically the LTV 60/90 day projections) and Northbeam.
• The Engine: Shopify Plus backend data and Klaviyo predictive analytics.
• The Lab: Google Analytics 4 (GA4) and advanced SQL/Excel/Google Sheets for custom modeling.
• The Visualization: Lifetimely or Daasity for automated cohort reporting.
• The Feedback Loop: Typeform or EnquireLabs for post-purchase attribution data.

The North Stars (KPIs)

• The Payback: Tracking and optimizing the CAC Payback Period to ensure clients are profitable within the second purchase.
• The Retention Lift: Identifying "Churn Danger Zones" and improving Second-Purchase Rate by 15% .
• The Value Gap: Calculating the delta between "Average Joes" and "Super-Fans" to guide ad spend toward high-value lookalikes.
• The Accuracy: Maintaining 95% accuracy in LTV Forecasting across 3, 6, and 12-month windows.

Work-From-Home Policy

• Remote-First: Fully flexible remote environment within the U.S.
• The Huddle: Optional monthly in-person strategy huddles and dinners for those near our hub.
• Digital Sanctuary: "Deep Analysis Wednesdays"—no internal meetings, just you and the data.