Paid Media Manager

Paid Media Manager

Location: Salt Lake City, Utah

Compensation: $80,000 – $120,000 Base Salary 20% Bonus

Industry: Healthcare

A growing global healthcare organization is seeking a strategic and results-driven Paid Media Manager to join its dynamic marketing team in Salt Lake City, Utah. This is an exciting opportunity for a high-performing digital marketing professional who thrives in a fast-paced, data-driven environment and is passionate about building impactful paid media strategies that drive customer acquisition and brand growth across international markets.

Reporting directly to the Senior Director of Marketing, this individual will play a key role in developing, executing, and optimizing integrated paid media campaigns across the United States, while also supporting international markets including the UK, Canada, and Australia. This position offers the opportunity to work for an innovative and collaborative global organization that values strategic thinking, creativity, accountability, and continuous improvement. The ideal candidate is analytical, highly organized, performance-focused, and excited by the challenge of scaling sophisticated digital acquisition programs across multiple channels and markets.

Key Responsibilities

• Partner with senior marketing leadership and media agency partners to develop and execute comprehensive paid media acquisition strategies aligned with company growth objectives
• Lead day-to-day management and optimization of paid digital channels including Google Ads, Meta Ads, TikTok, Criteo, Retailer.com platforms, and other emerging media channels
• Build and manage campaign calendars, ensuring campaigns launch on schedule and are continuously optimized based on performance metrics and business priorities
• Monitor and manage digital advertising budgets with a strong focus on maximizing ROI, customer acquisition, and overall campaign efficiency
• Analyze campaign performance data and deliver actionable insights, recommendations, and executive-level reporting to senior leadership and the CMO
• Implement testing strategies across creative, messaging, audiences, and ad formats to continuously improve campaign effectiveness and conversion performance
• Collaborate cross-functionally with marketing, creative, and content teams to amplify brand messaging and support integrated digital marketing initiatives
• Support global process alignment and help establish best practices across existing and emerging international markets
• Stay current on digital marketing trends, platform updates, competitive activity, and emerging technologies to identify new growth opportunities

Qualifications & Experience

• Proven success managing and optimizing paid media campaigns across multiple digital advertising platforms
• Strong analytical mindset with the ability to interpret data, identify trends, and make strategic, performance-driven decisions
• Hands-on experience with platforms such as Google Ads, Meta Ads Manager, TikTok Ads, Criteo, and related analytics/reporting tools
• Deep understanding of demand generation, digital acquisition strategy, KPI tracking, attribution, and conversion optimization
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
• Strong communication and presentation skills with experience collaborating across departments and presenting insights to leadership teams
• Ability to thrive in a collaborative, fast-moving, and evolving business environment
• Experience within healthcare, consumer products, wellness, or highly regulated industries is a plus

Why Join This Opportunity?

• Join a respected and growing global healthcare organization with strong market presence and ambitious growth goals
• Work alongside collaborative, high-performing marketing leadership and cross-functional teams
• Opportunity to make a measurable impact on customer acquisition and international market growth
• Competitive compensation package including base salary plus 20% bonus opportunity
• Challenging, rewarding, and highly visible role with long-term career growth potential

If you are a strategic digital marketer who enjoys leveraging data, creativity, and innovation to drive measurable business results, we would love to connect with you confidentially.

PrincePerelson & Associates is an Equal Opportunity Employer and complies with all provisions of the EEO and ADA laws. We do not discriminate in our employment practices on the basis of race, color, religion, national origin, sex (including sexual orientation and sexual identity), age, genetic information, parental status, military status, disability, or any non-merit-based factors or other federal, state, or locally protected class. All applicants applying for U.S. job openings must be authorized to work in the United States.