What are the responsibilities and job description for the Admissions Advisor position at Primrose Schools?
Position Summary
The Admissions Advisor serves as the first point of contact for prospective families and plays a critical role in driving enrollment growth. This position combines sales, marketing, admissions, and customer service responsibilities to ensure a positive and engaging experience for families from initial inquiry through enrollment.
Key Responsibilities
Admissions & Enrollment
- Manage all incoming inquiries (phone, email, web, and walk-ins) and guide families through the admissions process
- Schedule and conduct school tours, highlighting programs, curriculum, and unique value propositions
- Maintain accurate records of prospective families and enrollment status
- Assist families with enrollment paperwork, waitlists, and tuition information
- Follow up consistently with prospective families to convert leads into enrollments
Sales & Revenue Growth
- Actively promote school programs and services to meet or exceed enrollment goals
- Utilize consultative sales techniques to identify family needs and recommend appropriate programs
- Track leads, tour conversions, and enrollment metrics
- Participate in enrollment forecasting and capacity planning
Marketing & Community Outreach
- Support marketing initiatives to increase brand awareness and lead generation
- Represent the school at community events, open houses, and outreach activities
- Build and maintain relationships with local businesses, realtors, and community partners
- Assist with social media, events, and promotional campaigns as needed
Customer Service & Family Experience
- Deliver exceptional customer service to prospective and current families
- Address questions, concerns, and objections professionally and promptly
- Foster strong relationships with families to support retention and referrals
- Collaborate with leadership and staff to ensure a seamless onboarding experience
Administrative & Team Support
- Maintain CRM systems, inquiry logs, and enrollment reports
- Collaborate with directors, teachers, and corporate partners
- Ensure compliance with school policies, procedures, and licensing requirements
Qualifications
- Associate or Bachelor’s degree required
- 2 years of experience in admissions, sales, marketing, and customer service
- Strong interpersonal, communication, and presentation skills
- Goal-oriented with a proven ability to meet or exceed sales targets
- Proficiency in CRM systems, Microsoft Office, and/or enrollment software
- Ability to multitask, prioritize, and work in a fast-paced environment Skills
- Experience in early childhood education, private school admissions, or related fields
- Knowledge of lead management, marketing funnels, and sales follow-up strategies
- Event planning and community outreach experience
- On-site school setting with frequent interaction with families
- Some evening or weekend events may be required
Salary : $27 - $34