What are the responsibilities and job description for the Senior Director, Consumer Engagement position at Primis?
Title: VP or AVP (depending on experience)
Salary: $180k - $200k base potential sign-on bonus
Location: NYC hybrid (3 days in office)
A fast-growing beauty company is searching for a senior marketing leader who can bring clarity, structure, and creative energy to a brand that’s scaling quickly. This is a rare chance to step into a highly visible role where you’ll shape how the brand shows up in culture, deepen consumer connection, and drive meaningful commercial impact.
What This Role Is All About
We’re looking for someone who loves the intersection of brand building, consumer insight, and commercial performance. In this seat, you’ll guide the full ecosystem of consumer engagement, from brand narrative and media planning to trade marketing and new product launches.
You’ll be responsible for setting the strategic direction, managing budgets with precision, and ensuring every initiative across channels ladder up to strong ROI. You’ll bring both creative vision and the operational rigor needed to turn ideas into high-performing execution.
Who Will Thrive Here
This is the perfect environment for someone who is:
- Analytical and structured, with a strong handle on data and budgets
- Able to navigate both startup scrappiness and enterprise-level discipline
- Skilled at getting the most out of limited budgets without compromising impact
- Energized, proactive, and comfortable moving fast
- A natural mentor who enjoys building and uplifting teams
You’ll be the kind of leader who is equally comfortable brainstorming big brand moments as you are rolling up your sleeves to refine channel plans or troubleshoot performance.
Experience That Matters
- A broad view of the marketing P&L and how to influence it
- Experience in beauty, personal care, or broader CPG
- Strong team leadership and cross-functional collaboration
- Someone who embodies style and brand awareness and is comfortable being in the public eye when needed
If you’re excited by the idea of shaping an influential consumer brand, driving engagement across every touchpoint, and leading a high-performing team in a fast-moving environment, this could be the perfect next step.
Salary : $180,000 - $200,000