What are the responsibilities and job description for the Digital Marketing Specialist position at Primis?
We’re Hiring: Digital Marketing Specialist
Location: Onsite (San Diego)
Industry: B2B SaaS | Engineering & Construction Technology
We’re looking for a Digital Marketing Specialist who can build, optimize, and scale our client's marketing engine from the ground up.
If you love data-driven marketing, content creation, and demand generation—and you’re excited about joining a company with a first-of-its-kind engineering SaaS product—this role is for you.
What We’re Looking For
We want someone who is:
- Experienced in B2B SaaS marketing
- Strong in digital campaign execution (email, paid, social, web)
- Able to create compelling content, landing pages, and product messaging
- Skilled in SEO, analytics, and conversion optimization
- Comfortable working in a technical industry (engineering, construction, architecture, or related fields a plus)
- Able to work closely with sales on aligned GTM campaigns
- Capable of showing a portfolio OR examples of campaigns they have personally managed (email sequences, ads, landing pages, content, analytics reports, etc.)
- Data-driven, creative, curious, and eager to understand the product inside out
- Comfortable working in a small, fast-moving team with significant growth potential
What You’ll Be Doing
- Managing end-to-end digital marketing campaigns (email, paid, social, web)
- Creating high-impact content for engineers, designers, contractors, and construction professionals
- Running multi-channel demand generation to support inbound pipeline
- Building and optimizing landing pages, website content, and SEO strategy
- Setting up marketing automation workflows and analytics dashboards
- Supporting product launches, webinars, and sales enablement efforts
- Developing a consistent and recognizable brand voice
- Partnering closely with sales to refine messaging and measure campaign performance
ADVERT DISCLAIMER
Research indicates that men will apply to a role when they only meet 50-60% of the descriptions, however, when looking at women and other minority groups, they can look for up to a 99% match in order to apply to a role. If you feel you are a fit for our role, please still apply, don’t worry if you don’t tick every single box. We’d still love to hear from you. We encourage underrepresented talent to apply to all our roles & support accessibility needs