What are the responsibilities and job description for the Sales Development Representative position at Primis?
About Us
Primis is partnered with the largest design-build firm globally — architect and builder under one roof. While the traditional US commercial real estate model still separates architecture from general contracting, design-build is only now gaining real traction in North America, the largest commercial real estate market in the world. The company is significantly underpenetrated in this market, and the company is launching its first-ever US inside sales function to change that. This is a true ground-floor opportunity to help build the playbook, the pipeline, and the team from day one.
The Role
As an SDR / Inside Sales rep, you'll be on the front line of US growth, driving outbound activity to generate qualified opportunities for the business development team. You'll spend your days prospecting, cold calling, and booking meetings with target accounts, while building the skills and track record to grow into a full sales role.
Core Responsibilities:
- Conduct high-volume outbound prospecting and cold calling to generate qualified meetings
- Manage and prioritize a pipeline of leads with strong CRM discipline
- Book and help ensure attendance for meetings with prospective clients
- Originate deals and stay engaged through complex sales cycles
- Represent the brand professionally in every outbound touchpoint
- Collaborate closely with the broader BD and marketing team to refine messaging and targeting
Compensation
- Year One OTE: $150K (on-target earnings if hitting numbers), $65-85k base salary
- $1,000/month bonus for top performer based on attended meetings booked
- Commission on all deals you originate, with upside comparable to broker splits in commercial real estate
What We're Looking For
- Competitive, resilient, and disciplined — someone who thrives on hitting targets and pushing through tough stretches
- Comfortable with high-volume cold calling as a core part of the role
- Sociable, confident communicator who builds rapport quickly
- Coachable and eager to grow within a fast-paced, founding environment
- No prior sales experience required — this role is well suited to early-career candidates looking to break into sales
Growth Path
This role is designed as a launchpad. Reps typically progress from Inside Sales to Sales Associate within year 1, with a clear track for continued advancement as the US business scales.
Why Join Now
- Be part of the first US telesales team we have ever built — direct input into how the function is shaped
- Join a globally established, category-leading firm entering a wide-open market opportunity
- High-visibility role with outsized upside as the region grows
- Strong onboarding and support, including direct training from the global head of telesales
Salary : $65,000 - $85,000