What are the responsibilities and job description for the Social Media Marketing Associate position at Prime Time Capital?
Overview
We are seeking a creative and results-driven Social Media Specialist to Kickoff our marketing team. The ideal candidate will have a passion for social media and digital marketing, with a strong understanding of brand management and audience engagement. This role involves developing and implementing effective social media strategies to enhance our online presence, engage with our audience, and drive traffic to our platforms.
Duties
- Develop and execute social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Create compelling content that aligns with our brand voice and engages our target audience through posts, stories, videos, and graphics.
- Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts and analyzing performance metrics.
- Conduct social listening to monitor brand mentions and industry trends, providing insights for content improvement.
- Collaborate with the public relations team to ensure cohesive messaging across all channels.
- Manage paid advertising campaigns on platforms like Facebook Advertising to maximize reach and engagement.
- Perform keyword research and SEO optimization to enhance visibility in search engines.
- Analyze web analytics using Google Analytics to track performance metrics and adjust strategies accordingly.
- Maintain strong relationships with influencers and partners to foster collaboration opportunities.
- Oversee graphic design projects using Adobe Photoshop and Illustrator to create visually appealing content.
- Proofread all content for accuracy and adherence to brand guidelines before publication.
Skills
- Proficient in social media management tools such as Hootsuite and Buffer.
- Strong understanding of SEO principles, keyword research, and web analytics.
- Experience in digital marketing strategies including e-commerce initiatives.
- Excellent graphic design skills using Adobe Creative Suite (Photoshop, Illustrator).
- Knowledge of social listening techniques to gauge audience sentiment.
- Ability to create engaging content tailored for different platforms (text, video, photography).
- Strong relationship management skills for effective collaboration with internal teams and external partners.
- Experience in public relations is a plus.
- Familiarity with video editing software is advantageous. Join us as we elevate our brand's presence in the digital landscape!
Job Type: Part-time
Pay: $21.00 - $25.00 per hour
Expected hours: 30 per week
Work Location: In person
Salary : $21 - $25