Regional Sales Asset Director

Prime General, LLC

Job Description

Job Title: Regional Sales Asset Director - Hotels

Department: Hotel Asset Management / Hospitality  

Reports To: Hospitality Asset Director

FLSA Status: Salary, Exempt

Job Summary: The Regional Sales Asset Director for hotels is responsible for leading and managing the sales strategies and initiatives for PMG Hospitality Assets and assist with strategies and projects for non-managed assets. This role involves driving revenue growth by leveraging sales assets, building strong relationships with corporate clients, travel agencies, and organizations, and leading a team of sales professionals.

Duties and Responsibilities include the following.  Other duties may be assigned. 

1. Strategic Planning:

   - Develop and implement regional sales strategies tailored to hotel offerings that align with company goals.

   - Analyze market trends, competitor positioning, and customer needs to identify growth opportunities within the region.

2. Sales Management:

   - Lead the hotell sales team in achieving sales targets for hotel accommodations, meetings, and events.

   - Monitor performance metrics, occupancy rates, and average daily rates, providing regular reports to senior management.

3. Team Leadership:

   - Recruit, train, and mentor sales staff to enhance client engagement and sales effectiveness within the hotel segment.

   - Foster a high-performance sales culture through motivation and leadership, emphasizing customer service excellence.

4. Client Relationship Management:

   - Build and maintain relationships with key clients, including corporate accounts, travel agencies, and event planners.

   - Ensure high levels of customer satisfaction and proactively address any service issues or concerns.

5. Collaboration:

   - Work closely with hotel management, marketing, and revenue management teams to align sales strategies with promotional campaigns and special events.

   - Collaborate with hotel management and sales department to share best practices, innovative sales techniques, and strategic insights.

6. Budget Management:

   - Develop and manage the hotel sales budget, ensuring effective allocation of resources for sales initiatives and promotions.

   - Evaluate financial performance, including revenue growth and profitability, and adjust strategies to meet sales goals.

Job Qualifications:

- Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field; MBA preferred.

- Proven experience in hotel sales management or a similar role within the hospitality industry.

- Strong leadership and team management skills with a focus on achieving results.

- Excellent communication and interpersonal abilities, particularly in a hospitality context.

- Ability to analyze data and market trends to inform strategic decisions.

- Proficiency in CRM software used in the hospitality industry and MS Office Suite.

Skills:

- Strong negotiation and closing skills, with experience in selling hotel services and packages.

- Results-driven with a focus on achieving occupancy and revenue targets.

- Strategic thinking and effective problem-solving abilities.

Language Ability:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Math Ability:

Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills:

To perform this job successfully, an individual should have knowledge of MS Word, Excel, other analytics software specific to the organization.

Education/Experience:

Bachelor's degree (B.A./B.S.) in hospitality management, business administration, or a related field.  Five to ten years related experience and/or training; or equivalent combination of education and experience.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, use hands, and talk/hear.  The employee is frequently required to stand and walk.  The employee is occasionally required to reach with hands and arms, climb or balance, and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, and peripheral vision.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel within the designated region is required as part of client engagement and hotel visits.  Flexibility to work evenings or weekends may be necessary for client meetings or special events.

The noise level in the work environment is usually moderate.