Digital Marketing Analyst (SMS/Email)

Join an industry leader driving innovation in digital retail experiences. This role offers exposure to fast-growing digital and omnichannel initiatives with high visibility across enterprise-level projects. Located at the Katy headquarters, the environment fosters collaboration among advanced marketing and technology teams, shaping customer engagement at scale.

Primary Services is actively recruiting for a Digital Marketing Analyst to support a prestigious client operating at enterprise scale within the retail and digital commerce space. This role focuses on delivering highly personalized digital experiences across web, email, and SMS channels using advanced marketing technology platforms and customer data signals. The Digital Marketing Analyst will configure, test, and optimize segmented communications to improve customer engagement, conversion performance, and lifecycle marketing effectiveness.

Responsibilities

• Configure and deploy personalized on-site digital experiences, including banners, recommendation modules, promotional placements, and behavioral overlays.
• Build and maintain segmented experience architectures that deliver tailored content based on customer behavior, loyalty status, and lifecycle stage.
• Execute quality assurance for all on-site personalization rules, ensuring accuracy of targeting logic, content placement, and user experience consistency.
• Partner with digital product and content teams to define specifications, asset requirements, and implementation standards for onsite experiences.
• Maintain documentation of all active personalization placements, including audience logic, content formats, and technical requirements.
• Develop and execute triggered email and SMS journeys, including abandoned cart, checkout recovery, back-in-stock alerts, price drop notifications, and re-engagement flows.
• Implement dynamic content logic within messaging journeys based on purchase history, browsing behavior, and customer segmentation.
• Monitor data feeds supporting product recommendations and ensure accuracy, completeness, and timely resolution of data issues.
• Build and maintain scalable templates for email and SMS communications, enabling modular content updates across campaigns and triggers.
• Track and analyze performance metrics, including conversion rates, click-through rates, revenue per message, and engagement trends.
• Identify performance anomalies and provide root-cause analysis with actionable optimization recommendations.
• Maintain documentation of journey logic, testing outcomes, and performance benchmarks following each deployment or update.
• Collaborate with analytics, creative, and technology stakeholders to support continuous improvement of digital personalization strategies.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related field required.
• 3–5 years of experience in digital marketing, eCommerce personalization, or marketing automation roles required.
• Hands-on experience configuring segmentation rules, audience targeting, and A/B testing within digital marketing platforms required.
• Experience building triggered email or SMS journeys with dynamic content and behavioral logic required.
• Strong understanding of customer segmentation principles and lifecycle marketing strategies.
• Proficiency in interpreting digital performance metrics such as conversion rate, click-through rate, and engagement KPIs.
• Ability to troubleshoot basic HTML and email rendering issues.
• Experience working with customer data inputs and translating segmentation logic into execution rules.
• Familiarity with digital analytics platforms for reporting and performance evaluation.
• Experience managing multiple concurrent digital campaigns with strict quality assurance standards.
• Understanding of structured testing methodologies, including hypothesis creation and results interpretation.