Home Care Marketing & Community Outreach Specialist

Location: Bala Cynwyd / Greater Philadelphia, PA

Job Type: Full-Time (Hybrid: Office, Field, & Community)

Compensation: Competitive base salary performance bonus incentives

Primal Touch Home Care is a compassionate, mission-driven home care agency based in Bala Cynwyd, Pennsylvania. We provide high-quality in-home care services — including personal care, companion care, respite care, and live-in support — to help individuals maintain independence, dignity, and well-being in the comfort of their own homes. Our team is bonded, insured, and committed to treating every client with respect, integrity, and genuine care.

As a Home Care Marketing & Community Outreach Specialist, you will play a vital role in strengthening our presence across the Philadelphia region (including Philadelphia, Delaware, Chester, Bucks, and Montgomery Counties). You will build meaningful relationships with healthcare partners and community organizations, educate families and professionals about Primal Touch’s personalized care services, and help grow our referral network.

• Establish, nurture, and grow relationships with hospitals, rehabilitation centers, senior living communities, discharge planners, case managers, care coordinators, physicians, social workers, and community partners.
• Represent Primal Touch at community events, health fairs, networking gatherings, and professional meetings.
• Conduct outreach visits with referral partners to share agency services and care philosophy.

• Promote Primal Touch Home Care’s range of home care services — including personal care, companion care, and respite care — tailored to support clients’ unique needs.
• Support the development and distribution of marketing materials such as brochures, flyers, digital content, presentations, and referral communications.
• Track outreach activities, referral leads, and success metrics; maintain accurate records in CRM or spreadsheets.
  

• Respond professionally to inbound inquiries and assist families with care service information.
• Collaborate with intake and care coordination teams to support seamless transitions from referral to client assessment.
  

• High school diploma required; Associate’s or Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field preferred.
• Prior experience in marketing, community outreach, sales, or business development; healthcare experience (especially home care or senior care) is a strong plus.
• Excellent communication and interpersonal skills with the ability to build rapport with diverse partners.
• Strong organizational skills with attention to detail and self-motivation.
• Must possess reliable transportation and valid driver’s license; local travel throughout the Greater Philadelphia region required.
• Experience with CRM tools or basic digital platforms is a plus.

• Be part of a mission-driven agency focused on compassionate, family-centered care.
• Contribute to community impact and growth in a meaningful sector.
• Competitive pay with performance-based incentives.
• Supportive team environment with opportunities for professional development.