Junior Publicist

To apply, email a resume, press release examples and pitching examples to careers@primtheagency.com.

As the Junior Publicist, you are a crucial part of the Prim Co team, drafting pitches and press releases, building media lists and researching the things that will make our clients stand out from the crowd. Our ideal Junior Publicist recognizes that most often, the “small stuff” is actually the big stuff. As you proactively start to take on more responsibility, you’ll begin to dabble in more media relations, responding to incoming media leads and flagging multi-client opportunities to the agency, raising a hand to take ownership. You’ll also begin to join client calls, learn how we work with and service our clients and make your mark in the agency by being a reliable, invaluable team player, with impeccable time management and prioritization skills.

Duties and Responsibilities

Account Client Management

• Confidently understand how accounts operate
• Be an organizational master, keeping reports, placements, weekly updates and media lists tight and accurate, with little editing needed
• Navigate and understand how to utilize Asana and Muck Rack
• Begin to participate in creative brainstorming with pitch and programming ideas
• Demonstrate attention to detail while being able to prioritize and multitask
• Support initiatives like press trips, media events and events by proactively managing RSVPs, backgrounder development and transportation planning with ease
• Share updates, reports, alerts and leads
• Respond to clients with requested information
• Join client calls and meetings when necessary

Media Relations

• Begin to proactively engage in media and influencer relations as requested by team leads, with little oversight
• Vet incoming media and influencer opportunities/hosting requests from client/client website and provide recommendations
• Support securing media for press trips and recommending media aligned with client goals
• Master media list development
• Monitor and respond to all HARO, HERO, Qwoted and internal agency leads via email for opportunities, with little oversight
• Seek opportunities to meet relevant/appropriate media one on one
• Operate as point person for client event, media mailers/deliveries

Team Leadership

• Effectively collaborate with interns if assistance is needed on account needs
• Respectfully manage up as needed to ensure reports, updates, etc. are complete, ensuring polished and on-time delivery to client
• Enthusiastically collaborate with the team
• Begin to anticipate needs/deliverable for accounts, offering assistance to senior team members

Prim Co / Industry

• Remain up-to-date on and share news on trends in our industry as well as those impacting your clients by following relevant blogs, websites, influencers, newsletters, etc.

Other

• And other tasks, projects, or duties as required

Experience

• College degree or comparable experience required
• At least 1-2 years public relations experience
• Agency experience preferred

Requirements

• Computer skills, including Word, Excel and PowerPoint in a Mac environment
• Excellent oral and written communication skills
• Excellent interpersonal skills and experience in a hospitality environment is a plus
• Excellent time management and organizational skills
• Must be able to identify and resolve problems in a timely manner
• Strong knowledge of media and news cycles
• Ability to work in a deadline-driven environment
• Basic understanding of Facebook, TikTok, X and Instagram
• Foundational understanding of Influencer engagement

Benefits

·      Pay: $20 - $25/hour, commensurate with experience

·      Commission opportunities

·      Three weeks accrued PTO

·      10 paid holidays

·      Birthday PTO

·      Health, vision and dental coverage

·      Hybrid work environment. One required in-office workday per week

·      Retirement plan with company contribution

·      Restaurant trade

·      Monthly cell phone stipend

·      Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

Prim strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Prim’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Prim may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting, and search firms.

To apply, email a resume, press release examples and pitching examples to careers@primtheagency.com.