Community Outreach & Marketing Coordinator

Role Overview

We are seeking an energetic, outgoing, and results-driven Community Outreach & Marketing Coordinator to increase awareness of our clinic, strengthen community relationships, and drive patient growth through local marketing initiatives.

This role will focus on building the clinic's presence both inside and outside the clinic by organizing community engagement activities, establishing local partnerships, supporting branding initiatives, and promoting healthcare services to patients, employers, schools, community organizations, and local businesses.

Key Responsibilities

Community Outreach & Engagement

• Represent the clinic at community events, health fairs, local gatherings, and networking events.
• Build relationships with local businesses, schools, senior centers, religious organizations, gyms, pharmacies, and community groups.
• Develop partnerships that generate referrals and increase clinic visibility.
• Coordinate educational health awareness campaigns within the community.
• Organize wellness seminars, screenings, and outreach programs.
  
  

Clinic Branding & Awareness

• Ensure clinic branding materials are visible, updated, and professionally displayed.
• Develop and distribute promotional materials, brochures, flyers, and community information packets.
• Identify opportunities to increase brand visibility in the local market.
• Coordinate signage, banners, sponsorships, and promotional displays.
• Monitor community perception and provide recommendations to strengthen brand awareness.
  
  

Patient Acquisition & Growth

• Support initiatives to attract new patients and retain existing patients.
• Promote clinic services, programs, and healthcare offerings to target audiences.
• Educate community members on available healthcare services and benefits.
• Track outreach activities and their impact on patient acquisition.
  
  

Events & Partnerships

• Plan and coordinate:
• Health fairs
• Community wellness events
• Employer wellness programs
• School and community presentations
• Patient appreciation events
• Establish partnerships with local employers and organizations for health programs and screenings.
• Coordinate event logistics, materials, and follow-up activities.
  

Marketing Support

• Assist with social media content collection by capturing photos, testimonials, and event highlights.
• Support marketing campaigns and promotional initiatives.
• Coordinate with external vendors and marketing partners when needed.
• Maintain an outreach calendar and marketing activity schedule.
  
  

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, Healthcare Administration, or a related field preferred.
• 1–3 years of experience in community outreach, field marketing, business development, healthcare marketing, or public relations.
• Experience working directly with community organizations or local businesses preferred.
  
  

Skills & Competencies

• Strong interpersonal and networking skills.
• Excellent verbal and written communication.
• Comfortable speaking to groups and representing the clinic publicly.
• Event planning and coordination abilities.
• Self-motivated with strong organizational skills.
• Ability to work independently and manage multiple initiatives.
• Professional appearance and demeanor.
• Healthcare or medical practice marketing experience.
• Bilingual (English/Spanish) is a strong plus.