What are the responsibilities and job description for the Marketing Coordinator position at PREMIER FRANCHISE MANAGEMENT?
Premier Franchise Management is seeking a highly organized and detail-oriented Marketing Coordinator to support and manage digital marketing efforts across multiple locations and markets.
This position plays a key role in the day-to-day management of paid advertising campaigns, marketing budgets, lead generation, campaign reporting, promotional initiatives, and franchise support. The ideal candidate is comfortable managing multiple advertising accounts simultaneously, monitoring campaign performance, and troubleshooting lead flow.
This role works closely with franchise owners, marketing leadership, creative teams, and technology teams to help drive lead generation and improve overall marketing performance.
Key Responsibilities:
Paid Digital Advertising
- Manage and monitor paid advertising campaigns across Google Ads and Meta/Facebook Ads for multiple locations and markets.
- Adjust campaign budgets based on monthly allocations, performance, lead volume, and company strategy.
- Monitor campaign pacing to ensure advertising budgets are spent appropriately and efficiently.
- Review campaign performance, lead volume, cost per lead, and other key performance metrics.
- Coordinate advertising across numerous locations while maintaining consistency with company-wide marketing strategies.
Franchise Marketing Support
- Communicate directly with franchise owners regarding advertising performance, budgets, promotions, and marketing requests.
- Conduct recurring marketing calls with locations to review campaign performance, lead generation, budgets, and upcoming initiatives.
- Assist with troubleshooting lead flow and coordinating with internal teams when issues arise.
- Support location-specific promotions and advertising initiatives while maintaining alignment with the overall brand strategy.
Qualifications
- 1–2 years of experience in digital marketing, advertising, marketing coordination, or a related role.
- Experience with Google Ads and Meta/Facebook Ads strongly preferred.
- Excellent written and verbal communication skills.
- Strong attention to detail and organizational skills.
- Ability to manage advertising campaigns across multiple markets simultaneously.
- Comfortable communicating directly with business owners and cross-functional teams.
- Ability to work independently while collaborating with a larger marketing team.
Bonus Experience
- Experience managing advertising budgets across numerous markets or accounts.
- Experience coordinating localized advertising within a larger national brand.
- Proficiency in the Microsoft 365 Suite.
- Background in customer service or client-facing communication.
About Premier Franchise Management
Premier Franchise Management, the nation's largest privately owned and fastest-growing swimming pool builder, has an exciting opportunity to join our Marketing Department.
We offer a truly unique and supportive company culture built around strong core values and a commitment to providing for our team members and their families. Our team members are empowered to do the right thing and are treated as partners, not simply employees. We recognize and reward exemplary work.
To schedule an interview, please upload your resume through Indeed. This is an in-office position located in Franklin, TN.
If you think you have what it takes to be part of the Premier Family, please apply with your resume and address your response to Human Resources.
For more information about our company, please visit www.ppas.com.
Job Details
Job Type: Full-time
Pay: $45,000–$50,000 per year
Schedule
- Monday through Friday
- In-office position
Experience
- Marketing: 1–2 years preferred
- Digital advertising: 1–2 years preferred
- Social media or Meta advertising experience: 1–2 years preferred
Job Type: Full-time
Pay: $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- How many years of Meta paid ads experience do you have?
- How many years of Google paid ads experience do you have?
Location:
- Franklin, TN (Preferred)
Work Location: In person