What are the responsibilities and job description for the Marketing Coordinator position at Alston Construction?
About Alston Construction: Alston Construction Company is a nationwide general contractor, with more than 20 offices coast to coast. For 40 years, we have been a true partner, an honest advisor, as well as a responsible contractor for our clients. We believe the success of any project depends upon a strong builder client relationship, and a commitment to establishing common goals and objectives from the project start. Alston Construction offers a diverse background of general contracting, construction management and design-build experience of industrial, commercial, healthcare, education, retail and government projects.
We look for passionate construction professionals who share our core values: commitment, integrity, teamwork, and respect. As our CEO, Paul Little, says “In order to be successful at Alston Construction, you must enjoy seeing success in others.” If this sounds like you and what you’re looking for, we’d love to hear from you!
Our top tier benefits package includes medical, dental, vision, prescription safety glasses, short-term disability, long-term disability, life insurance/AD&D, HSA, health FSA, dependent daycare FSA, EAP, 401(k), Roth 401(k), After-Tax Roth In-Plan Conversion; paid vacation and sick time, paid holidays, tuition reimbursement, Tickets at Work, paid Identity Theft Protection (family coverage) and more!
Job Title: Marketing Coordinator
Job Summary: The overall goal of the Marketing Coordinator is to support the company in winning new work, while promoting and enhancing client relationships and the company’s image, working under the direction of the Marketing Director and in coordination with regional leadership.
Essential Duties and Responsibilities will include:
- Maintain a comprehensive understanding of the Company’s services and capabilities, and those of the Company’s competitors.
- Develop professional project pursuit documents, including RFPs, RFQs, and Statements of Qualification.
- Assist in the development, production, and distribution of marketing and promotional materials, including brochures, presentations, boilerplates, staff resumes/qualifications, client references, and site signage.
- Manage a centralized system for storage and retrieval of client and marketing information (Prophet), including project summaries and completion statistics.
- Conduct research on market opportunities, trends, and competitors, and recommend strategies to generate new clients and win profitable business.
- Develop publicity programs and press releases through trade journals, social media, and other publications.
- Research, plan, and coordinate participation in industry trade shows, conventions, and sponsorship opportunities.
- Identify and manage submissions for industry award and building competition entries.
- Other related duties.
Education, Experience, and Licensing/Certifications include:
- Degree in Marketing, Communications, or a related field, and a minimum of 2 years of relevant marketing experience. An equivalent combination of education and experience will be considered.
- Some construction industry experience preferred; working knowledge of the construction industry, including design-build general contracting, is a plus.
- Proficiency in Microsoft Office, Adobe Photoshop/InDesign, social media platforms, and CRM systems such as Prophet.
Alston Construction is an Equal Opportunity Employer.