Demo

Equipment Sales Representative

Premier Equipment
Grand Forks, ND Full Time
POSTED ON 10/11/2026
AVAILABLE BEFORE 2/8/2027

Sell equipment. Build lasting customer relationships. Earn for the results you deliver.

Premier Equipment is hiring an experienced Equipment Sales Representative in Grand Forks, ND. This is an inside and outside sales role for someone who can prospect, understand customer needs and close equipment sales.

Pay and earning opportunity

An initial three-month salary period, followed by base salary plus commission. Our typical ongoing plan is a $50,000 annual base plus commission; a lower base/higher commission option can be discussed. Exact introductory salary and commission terms will be set in writing before an offer is accepted.

Target total annual earnings are $100,000–$200,000 based on sales performance, not a guaranteed salary. The annual sales goal is at least $3 million. Monday–Friday, 7:00 a.m.–5:00 p.m. No weekends.

What you will do

  • Build new accounts through calls, customer visits, referrals and consistent follow-up.
  • Sell new and used equipment, conduct demos and prepare quotes.
  • Coordinate trades and financing, negotiate approved terms and close deals.
  • Keep your CRM and pipeline current; work with parts and service to support customers.
  • Represent Wacker Neuson, Exmark, Pettibone and SnowEx.

Experience we need

At least three years of professional equipment, agricultural, truck, automotive or comparable high-value product sales, with a proven record of prospecting and closing. You must be able to describe your sales results, sales process and contribution to those results. Equipment knowledge is preferred; strong relevant sales experience is required. Comfortable with computers and CRM systems. Valid driver's license and ability to visit customers and conduct demos are required.

Benefits

100% paid health, dental and vision insurance for individuals; 401(k) with matching, life insurance, paid time off, employee discount, company car, cell phone reimbursement and travel reimbursement. Eligibility and pay-plan details will be reviewed during hiring.

How to apply

Describe what you sold, your annual sales volume and how much business you generated yourself. Explain a recent deal from first contact to close, how you build a pipeline and your comfort with base-plus-commission pay. Please include your work history.

Applicants considering relocation are welcome; relocation assistance is limited and must be discussed before an offer.

Job Type: Full-time

Pay: $100,000.00 - $200,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Application Question(s):

  • How many years have you sold equipment, agricultural machinery, trucks, automobiles or comparable high-value products? What did you sell, and what was your annual sales volume in your last full year?
  • Describe a deal you personally sourced and closed: customer need, equipment selection, objections, negotiation and final result.
  • This is inside and outside sales with customer visits and demos. Can you work Monday–Friday, 7 a.m.–5 p.m., and what experience do you have visiting customer sites?
  • How have you handled trade-ins, financing or leasing and coordination with service/parts when closing a sale?
  • Are you comfortable with an initial three-month salary period followed by base plus commission? Describe your experience on performance-based pay.
  • How do you build a prospect pipeline, track it in a CRM and work toward at least $3 million in annual sales?

Work Location: In person

Salary : $100,000 - $200,000

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